The Power of Omnichannel Personalization in Marketing
Is an omnichannel personalization platform penciled into your priority list this year? It certainly deserves a spot. Personalization accelerates ecommerce business growth. According to McKinsey & Company, companies that grow quickly earn 40% more of their revenue from personalized marketing than peer brands that grow more slowly. By leveraging insights from customer behavior, omnichannel personalization […]
The Power of Unified Commerce
In ecommerce, revenue is king. But driving continued revenue growth in the long run is often challenging — that’s where unified commerce comes in. With a unified commerce strategy in place, you can bring together all aspects of your brand, product, marketing, and more under a single platform. With the right unified commerce platform, you […]
RCS Explained: How Rich Communication Services Can Revolutionize Your Marketing
Text messaging is well known as one of the best-performing and most lucrative marketing tools. It’s the channel most likely to elicit an “open and read” action, achieves the highest click-through rates, and has an ROI that only continues to grow. But even with all these positives, there are limitations to SMS. It’s an aging […]
What Is SMS Marketing and Why Should You Use It?
If you’re thinking about using SMS marketing for your business, you’re probably a little overwhelmed and wary of how much hype the channel receives in the marketing world. Marketers are constantly singing the praises of this simple and effective marketing channel. There are countless social posts, blogs, and research findings highlighting dozens of statistics that […]
Short Codes for SMS Marketing: Ultimate Guide
Texting is one of the most common forms of modern communication, which is why more and more businesses are turning to SMS marketing as a valuable, profitable channel. And if you want to get the most out of your texts, your business needs to invest in short codes. A shorter phone number to send marketing messages […]
How To Increase Average Click-Through Rate
ROI, PPC, CPL…the world of marketing measurement is no stranger to an abundance of acronyms. However, one metric you definitely don’t want to miss is click-through rate (CTR). First, let’s define click-through rate. CTR is the number of clicks received per number of impressions. Simply put, it tells us the number of people that clicked […]
