Use AI To Show the Right Products Through the Right Channel
Opportunity Identify a customer’s optimal conversion channel and showcase recently viewed products. Loomi looks at each customer’s behaviors and preferences to understand which channels they’re more likely to convert on, then picks personalized recommendations accordingly. Example If a customer prefers seeing marketing content on SMS and is into hiking, you can use Loomi to send […]
Notino Expands Its Omnichannel Strategy With Bloomreach Engagement
Founded in 2004, Notino is the largest beauty-specialist online retailer in Europe. The company aims to make high-quality beauty products accessible to everyone with an online store that operates in 27 countries and offers 100,000 unique products from 2,500 global and smaller local brands. Notino also has a growing network of brick-and-mortar stores, which can […]
What Marketers Need To Know About iOS 17, LTP, and Privacy Trends
iOS 17 is now in beta, and the new privacy updates in Apple’s operating system have caused quite a stir in the digital marketing world. Bloomreach conducted the following research on iOS 17 to better understand the implications this update will have on marketers. In this blog, we’ll cover the technical details of our findings, […]
Why the Best Customer Data Platforms Are Failing Marketers
In today’s digital-first world, a customer data platform (CDP) is essential to the success of your ecommerce business. A customer data platform is database software that creates persistent, unified records of all of your customers, their attributes, and their data. The best customer data platforms will easily integrate with your existing data and allow for […]
Woolworths’ MILKRUN Powered by Metro Uses Bloomreach To Ensure Fast Grocery Delivery
Woolworths Supermarkets is an Australian chain of supermarkets and grocery stores owned by Woolworths Group. Founded in 1924, Woolworths is Australia’s biggest supermarket chain and the overall largest retailer in Australia. The company is driving forward the future of grocery shopping with its app MILKRUN Powered by Metro. With this app dedicated to grocery delivery, […]
Revolution Beauty Creates Interconnected Experiences With Bloomreach
Revolution Beauty is a beauty company dedicated to providing incredible, cruelty-free beauty products for everyone. Based in the UK with a worldwide presence, the business spans 13 brands and a range of cosmetics and beauty categories that strive to provide customers with accessible, affordable products that break down barriers that stop them from enjoying beauty.