PrettyLittleThing Boosts Revenue per Mobile Push by 133% With Personalized Reengagement Campaign
PrettyLittleThing is a fast-growing UK-based fashion retailer known for its trend-led styles and rapid scale. Founded in 2012, it has become one of the most recognized online fashion destinations for Gen Z shoppers, with a global customer base and celebrity-driven campaigns.
Top Strategies To Improve Your Abandoned Cart Emails
Picture this: A shopper has been eyeing one of your top-selling products for weeks. Web analytics show they’ve visited your online store multiple times and have even added the product to their online shopping cart. However, instead of seeing the shopper complete an online checkout, they simply completely disappear. Sound familiar? That’s because abandoned carts are […]
Intelligently Limit the Number of Campaigns Customers Receive With Our AI-Powered Smart Frequency Policy
Opportunity Send your campaigns at the right cadence. Rather than applying a fixed limit to how often your emails and SMS messages are sent out to all your customers, Loomi dynamically adjusts the frequency of your campaigns for each customer based on their interactions with your content. Example Alice rarely engages with your emails while […]
Use AI to Automatically Determine When to Send an SMS
Opportunity Send your SMS at the right time. Loomi’s optimal send time prediction determines the time of the day a customer is most likely to engage with your SMS campaign. Example Your customer is a night owl and tends to check their messages after their busy day is over, typically around 9 p.m. Loomi knows […]
Boost Repeat Purchase Rate With Frequency-Based Replenishment Campaigns
Opportunity Encourage customers to make repeat purchases. Loomi uses data for items like pet food, personal care items, household clearners, and more to understand each customer’s average purchase frequency and nudge them when they’re near the date of repurchase. Example An online pet store sends a reminder email to a customer letting them know that […]
Boost Conversions by Targeting High-Potential Customers With AI
Opportunity Adjust your marketing strategy based on customer behavior. Loomi predicts each customer’s probability of purchase and automatically segments them into high, medium, or low segments as their behavioral patterns change in real time. From there, the marketer can adjust marketing budgets to boost overall marketing performance. Example Segment customers into high, medium, and low […]
