Reward Customers Who Spend Over $X in a Certain Category
Opportunity Engage customers (in a certain category) and enhance their experience by providing offers and incentives for being loyal to your brand. Example Target customers who have purchased more than $1K in shoes with an exclusive online presale to the newest shoe collaboration drop. Value Increase conversions, lifetime value, loyalty, and customer engagement.
Decrease SMS Costs by Targeting Customers Who Engage Better on SMS
Opportunity Optimize SMS costs by exclusively targeting customers who engage better via SMS than email. Example Segment audiences who engage via SMS, and send an email to the rest. Value Reduce costs and see higher engagement.
Send Back-in-Stock Alerts Based on Customers’ Favorite Items
Opportunity Deliver an automated, personalized notification to inform customers when an item they’ve favorited is back in stock. Example “Our yellow floral summer dress is back in stock! Get it before it’s gone!” Value Drive customer loyalty by bringing attention back to products in an effective way and avoid loss of purchase.
Notify Users of Price-Drops on Items Left in Their Shopping Carts
Opportunity Recover abandoned carts by automatically notifying customers when the price of an item in their cart drops. Example “You forgot something in your cart! It’s now 10% off — be sure to check out before this offer expires!” Value Increase customer lifetime value and improve the customer experience.
Get Actionable Insights Fast With Bloomreach’s Analytics and Reporting Template Library
Opportunity Enable marketers with diverse skill levels to easily access data in a digestible and quick way based on popular use cases, then make data-driven decisions. Example Quickly analyze best-selling brands or categories during a given time period (e.g., Black Friday). Value Enhance marketing efforts and optimize campaigns quickly.
Employ Surveys To Get Customer Feedback on a Service or Product
Opportunity Use feedback surveys following key engagement moments (e.g., post-onboarding, after first purchase) to capture customer sentiment about your brand, service, or product. Then, using these insights, take a data-driven approach to prioritizing future enhancements that keep customers coming back. Example After a first purchase, send an email (e.g., “Your new eye shadow palette has […]