Case Study

Staples Goes New School: More SKUs, Better Search, Increased Revenue

Learn how Staples used Bloomreach Search and Merchandising to boost revenue as well as to successfully manage the tremendous increase in product listings on its sites without additional manual effort.

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We definitely get the sense that we are tackling more bigger picture problems, like how do we drive product discovery and expose users to new categories, new products, new services.

Doug Gribbel, Sr Manager of Global eCommerce Search at Staples

See how Bloomreach Search and Merchandising (brSM) impacted Staples' business:

  • 3.5% Revenue per Visitor (RPV) lift on StaplesBusinessAdvantage.com
  • 4.4% RPV lift on Staples.com
  • 80% less time spent manually tuning sites by onsite search team
  • Scaled SKU catalog 10x without adding to onsite search team

Staples is a global retailer and a leading provider of business solutions with its digital operation ranking No. 5 in the Internet Retailer 500.

Staples boasts multiple websites across North America, including the consumer and SMB-facing Staples.com and its B2B property StaplesBusinessAdvantage.com.

The company had the challenge to automate the work involved in surfacing the relevant products that Staples’ customers were searching for. Its legacy system didn’t take into account consumer behavior on the Staples sites or the wider web.

Staples set about finding a data-driven answer that provided personalization and relevance at scale. In a three-way, head-to-head-to-head test, across its various sites, it pitted Bloomreach Search and Merchandising (brSM) against its legacy system and another competitor. The Staples team compared revenue per visit (RPV) and conversion rates and the answer was clear: brSM was the winning solution.

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