Case Study

How Neiman Marcus Sees High Growth in Organic Search

Learn how Neiman Marcus utilized Bloomreach SEO to 125% lift in revenue-per-visitor for users using the 'Trending' feature

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Bloomreach has helped us to acquire new customers because it touches people who might not know to search for our name, and who are using phrases that we wouldn’t purchase through paid search

Aaron Shockey, Vice President of Digital Marketing and Advertising at Neiman Marcus

Learn how Neiman Marcus utilized Bloomreach SEO to:

  • 125% lift in revenue-per-visitor for users using the 'Trending' feature
  • 150% more revenue per visit with initial users of the More Like This service

Neiman Marcus Direct delivers value to its customers by offering access to fashion from the world’s best designers and, more importantly, by carefully curating these designers’ offerings to create a distinctive product assortment.

The company’s web strategy focuses on reducing friction. “When a customer comes to our site, they have already declared intent or interest in what we offer,” says Aaron Shockey, Vice President of Digital Marketing and Advertising. “We want to make sure that we do everything we can to convert them as seamlessly as possible.

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