An email with a Net Promoter Score (NPS) survey is sent to customers post-purchase to get insights about their experience. It’s an effective way to get feedback on different aspects of the process and take a proactive approach on future enhancements.
Customers who have successfully completed a purchase can be considered verified customers and potential returning customers. Deploying an NPS survey, which may be useful for finding ways to improve the customer experience and drive word-of-mouth (WOM) marketing, allows you to gather feedback on their experience immediately following the transaction.
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