This use case emails customers a newsletter containing last month’s most-commonly viewed items. This increases the chances of returning their attention, purchasing the items, increasing the company’s revenue. You will get better email engagement metrics for personalized communication that fits individual customers.
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Regular customers who browse your website to view products have an excellent potential for targeting and incentivizing purchase. Don’t miss out, and email them the products they have viewed the most! You will increase the chances of purchasing and consequently increase your company’s revenue.
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