Creating a seamless ecommerce experience is a must to engage consumers who are doing more and more online. However, for all the benefits that ecommerce can bring your business, it’s not without its challenges, including low-margin orders, abandoned carts, and frequent product returns. These are common issues that can eat into profits and hinder growth if left unchecked.
Enter Loomi AI, our advanced AI designed to enhance various aspects of ecommerce. By leveraging Loomi AI, businesses can gain deeper insights into customer behavior, streamline operations, and ultimately boost profitability. Let’s explore how Loomi AI addresses some of these critical issues and why it should be your go-to solution.
Predicting Purchase Behavior
Understanding customer behavior is pivotal in ecommerce. Loomi AI uses predictive analytics to:
- Analyze historical data. Loomi AI examines past purchase data to identify patterns. For example, if a customer frequently buys gym equipment, Loomi AI will predict their interest in new fitness products. This allows you to tailor your marketing efforts effectively.
- Determine risk of churn. Based on customer behaviors, Loomi AI can predict when a customer is likely to churn, allowing you to prevent this with timely AI-driven reengagement campaigns.
- Customize marketing campaigns. By predicting purchase behavior, you can create personalized marketing campaigns. Send tailored emails with product recommendations matching the customer’s interests, boosting the chances of conversion.
- Make real-time adjustments. Loomi AI isn’t static. It adjusts predictions in real time based on new data, ensuring your strategies remain relevant. This dynamic approach helps you stay ahead in the competitive ecommerce landscape.
In addition to predicting customer behavior, you can also use Loomi Analytics Assistant to quickly generate reports, funnels, trends, segmentations, and more, along with actionable advice on ways to optimize your campaigns. By combining Loomi Analytics Assistant’s insights with our AI-powered predictions, you’ll be able to send impactful campaigns that boost conversions — every time.
Mitigating Abandoned Carts in Real Time
Imagine a customer carefully selecting items, adding them to their cart, and then, just like that, they disappear on you. This scenario happens more often than you’d think, but there’s good news. With the power of Loomi AI, you can transform these abandoned carts into conversions in real time. Abandoned carts are a challenge every e-commerce business must address, but with the right tools, they can be transformed into opportunities. Use Loomi AI to:
- Automatically trigger campaigns. With Loomi AI, you can set up automated campaigns across email, SMS, WhatsApp, and more based on customer actions and predefined conditions. Send personalized offers, order confirmations, and more — all without the need for manual intervention.
- Send campaigns at the right time. Optimize your campaigns by sending them at the perfect moment. You can use Loomi AI to automatically determine when a customer is most likely to engage with a piece of content, as well as how often you should send campaigns. Use AI-driven timing to boost conversions.
- Include personalized recommendations. Enhance the customer experience with personalized recommendations tailored just for them. Loomi AI looks at customer data — preferences, shopping behavior, and more — to send right products for each customer. Use the power of personalized recommendations to create create meaningful connections with your audience and drive engagement.
Reducing Product Returns
Ecommerce returns can be a nightmare for ecommerce businesses. Covering return shipping, assessing broken or damaged products, managing return fraud — all of these can have a significant impact on the bottom line. Loomi AI helps predict and minimize returns by empowering you to:
- Understand return patterns. Loomi AI analyzes return data to identify common reasons for product returns. Whether it’s size issues or quality concerns, Loomi AI provides insights into why customers return products so you can react accordingly.
- Take preemptive measures. Once you understand why customers are returning items, you can take preemptive measures such as improving product descriptions, providing detailed sizing guides, or enhancing product quality. For example, Loomi AI can recognize when a customer adds multiple sizes or variations of the same products, then automatically show a sizing guide to help the customer narrow down their selection before checking out.These steps reduce the likelihood of returns.
- Enhance the customer experience. Helping customers throughout the process is another way to ensure they’re satisfied with their purchase. While live chat is an option here, you can also try using solutions powered by conversational AI, such as Bloomreach Clarity, to automatically keep customers engaged at every step in their journey.
Drive Ecommerce Success With Loomi AI
Tackling challenges like low-margin orders, abandoned carts, and product returns is crucial for success. Loomi AI uses our powerful customer data engine to enable you to make data-driven decisions that enhance profitability and customer satisfaction. Loomi AI does so much more than address these ecommerce challenges, though. It works its magic both behind the scenes and across all your channels to help you streamline your operations and deliver impactful personalization.
Ready to explore more? See some of our latest AI innovations for product discovery and marketing automation.
