Modern customers expect modern shopping experiences. They know that the businesses they shop at collect data from their interactions, and in return, they expect that the knowledge gained will be used to create personalized journeys that help them find the products they need.
But customers are all too familiar with disjointed, impersonal marketing campaigns. They’ve seen them before, and know that they signal a larger issue — that a brand isn’t prioritizing their individual experience. The campaigns they receive are one-way communications, not the mutually beneficial relationships that today’s customers want to build with brands.
This is no secret in the marketing world. But companies continue to use impersonal campaigns simply because personalization has historically been a difficult task. Building the right marketing tech stack, connecting all your different platforms, building segments and maintaining relevant analytics — this is a daunting process, and that’s just to get your marketing team to the starting line.
Thankfully, Bloomreach Engagement streamlines all these steps so you can create the personalized customer journeys that your audience expects. Our comprehensive platform weaves every piece of the personalization puzzle together, harnessing the power of AI to make limitless marketing possible and profitable for your business.
Wondering what exactly Bloomreach can do to personalize your customer experiences? Here are some of the biggest pet peeves that customers get frustrated with in your customer journey — and how Bloomreach Engagement can help you address them.
Static Marketing Campaigns
Your customers notice when campaigns are designed to appeal to a broad, general audience. If a marketing message tries to speak to too many people, it can often feel vague and out of touch, and can even make some customers feel excluded.
For instance, if you send out an email highlighting your summer bathing suit sale, your customers in cooler climates probably aren’t interested. If your email features men’s bathing suits, female recipients will likely ignore it. The more people you try to reach with a static campaign, the less effective it becomes.
When static campaigns like these are sent to a huge audience, it tells your customers that their individual preferences aren’t being taken into account when you reach out to them. This can hurt your relationship with your customers, ultimately wasting their time and your company’s money.
That’s why ecommerce personalization is so important for modern businesses. Personalized marketing campaigns can leverage customer data to tailor messages to individual preferences and behaviors, helping you fine-tune each message to speak directly to your customer’s wants and needs.
With an AI-powered marketing solution like Bloomreach Engagement, you can leave static marketing efforts behind and create flexible campaigns that adapt to resonate with the evolving preferences of your customers.
Our platform unifies all your customer data into a single customer view for each individual user, creating customer profiles that give you a real-time understanding of your audience. With these up-to-the-moment insights, you can utilize cutting-edge capabilities like granular audience segmentation, real-time triggers, and predictive analytics to create hyper-personalized campaigns that take the present status of each customer into account.
With real-time customer data fueling your campaigns, you can craft personalized customer experiences that build on each customer’s unique relationship with your brand. Every interaction they have with your business can inform the next, ensuring that their customer journey is always on the right track.
Disconnected Channel Experiences
A cohesive omnichannel shopping journey should be a given for any customer interacting with your brand. Businesses today use a wide range of channels to reach their audience, from social media and ads to emails and SMS messages, and customers rightly expect all these touchpoints to be part of one continuous experience.
Any lapse in your omnichannel journey is glaringly obvious to your audience. We’ve all experienced this before — an SMS or email you receive says one thing, but when you click through to the website, it says another. The special deal you were sent or the product featured is gone, and you need to hunt for it to find the shopping experience that the campaign promised.
This type of disjointed journey is unacceptable, and often leaves a lasting mark on your customer’s relationship with your brand.
To offer the fully integrated experience that customers expect, you need marketing technology that brings all your channels together, consolidating all your touchpoints and connecting previous interactions with future campaigns. It’s the only way to build an omnichannel customer journey that feels informed by your audience’s real-time needs.
Bloomreach Engagement’s omnichannel orchestration capabilities provide all the tools you need to connect omnichannel marketing campaigns with personalized on-site experiences. Our platform consolidates all your marketing efforts, unifying your channels, your customer data, and marketing analytics into one synchronized setup so you can offer the seamless shopping journeys your customers crave.
With everything available in one powerful platform, you can chart the perfect path for every customer — no matter what channel they choose to engage with.
Irrelevant Product Recommendations
Marketing is ultimately about connecting your customers with the products they want, which is why product recommendations can be such powerful tools for ecommerce companies. Campaigns that feature appealing products can inspire meaningful engagement, but the potential of recommendations is only as good as the data you use to create them.
If your campaigns feature generic or irrelevant product suggestions, your brand appears oblivious to your customer’s interests. Simply highlighting your new arrivals or best-selling items doesn’t quite cut it for today’s customer. They expect businesses to use the data collected on their shopping habits and preferences to create personalized product recommendations that make their shopping experience better.
With Bloomreach Engagement, you can harness the power of artificial intelligence to tailor product suggestions that your customers actually want. Our platform offers AI-powered recommendation engines that connect your customer data to your product data, matching individual shopping preferences with the right product attributes to find the perfect recommendations that suit your customer’s needs.
Bloomreach empowers you to take every detail into account — you can make sure that every product shown is an item that your customer hasn’t previously purchased, is in stock, and is available in the customer’s preferred size.
Plus, you can refine recommendations to their specific shopping habits. If a customer recently made a purchase, you can recommend items that compliment the item. Or, if a customer frequently browses a specific category, you can highlight related products or alternatives that are more likely to resonate with them. For example, if a customer has been browsing maternity clothes, you can also show recommendations for baby clothes at the bottom of the relevant product pages.
This level of personalization guarantees that customers only receive relevant and timely recommendations, proving that your brand considers their needs with each new touchpoint.
Personalize Your Customer Journeys With Bloomreach Engagement
Bloomreach Engagement empowers brands to create the modern, personalized experiences that customers deserve. Our comprehensive marketing automation platform gives marketers the ability to speak directly to their audience, utilizing our purpose-built AI to make every touchpoint a targeted, relative interaction.
Loomi AI is our artificial intelligence built to solve ecommerce’s biggest problems, trained on Bloomreach’s 15+ years of data on how customers shop and search. With fine-tuned models and workflows designed to make end-to-end personalization an intuitive process for marketers, Loomi AI can learn from your customers, know your products, and help you create experiences that lay out the perfect path to purchase for any audience, on any channel.
With Loomi AI powering all your personalization efforts, you can create shopping journeys that grow your customer relationships, react in real time to changing needs, and feel truly limitless to your audience.
Ready to see what Bloomreach can do for you? Schedule a personalized demo today and let’s get started.
