Navigating Black Friday
and Cyber Monday
Don’t just survive BFCM — turn peak-season pressure into year-round growth. From promotions and pricing to search and messaging, Loomi helps you execute flawlessly when it matters most.
Let Loomi Do The
Heavy Lifting This BFCM
Meet the holiday rush head-on with AI that plans, personalizes, and acts — without waiting on your team.
Decode Key Insights With Our Black Friday Dashboard
Get a comprehensive view of all your Black Friday campaign metrics in a unique and customized evaluation dashboard, ready to launch in minutes with Bloomreach.
How To Stand Out and Drive Peak Season Revenue
Keep Campaigns Relevant in Real Time
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Easily Manage Seasonal Campaigns Using Dynamic Categories
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Harness AI To Show the Right Products Through the Right Channel
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Customize Product Rankings for Optimal Holiday Performance
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Reach Customers When They’re Most Likely To Engage
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Give Customers the Option To Search by Image
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How Our Customers Win Peak Season
TFG Boosts Online Conversion Rate
by 35.2% With Bloomreach Clarity
Be Prepared for Black Friday and Cyber Monday
Everything You Need for Peak Season
Holiday Ready: Search and Merchandising Strategies for a Successful Strategy
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Using AI To Bolster Your Black Friday Ecommerce Strategies
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3 Things We Learned From BFCM 2025: The Data, Insights, and Key Takeaways
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What Is Agentic Personalization?
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From Conversations to Conversions: Meet Loomi Conversational Agent
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The Best Autonomous Marketing Use Cases of 2026
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“Bloomreach proved to be an incredible partner across the Black Friday period for us. From data collection and visualisation to creating optimised, personalised messages delivered to our database in a timely fashion, Bloomreach supported us at every step.”
Jonnie Crimmons
Senior CRM Executive at Lovall
“During the Black Friday/Cyber Monday period, we leveraged Bloomreach extensively to drive engagement and sales. We sent out daily emails throughout Black Week, ensuring consistent communication with our customers about the best deals and offers. Additionally, we utilized app personalization features to highlight exclusive “super deals” every day, tailoring the experience to each user’s preferences and maximizing their engagement with our app.”
Gustav Wallsten
Online Operations Manager at Lyko Group AB
“Bloomreach was instrumental in driving our BFCM performance, from managing high volume email campaigns and deliverability to product recommendations, weblayers, and reporting. We were able to create highly personalised, targeted campaigns to increase engagement and conversion.”
Sinead O’Callaghan
CRM & Marketing Automation Lead of Oliver Bonas
“Bloomreach helps us to manage all communication during Black Friday — newsletters, automated scenarios, and weblayers. It’s an essential tool we use during every sale.”
Marek Šulik
Head of Digital Marketing
