Navigating Black Friday
and Cyber Monday
Don’t just get through BFCM — turn peak season challenges into year-long growth.
For marketers and merchandisers, execution becomes everything during the holidays, from fine-tuning promotions, pricing, and availability to cutting through the noise.
Make Your Life Easier
With Agentic AI
Meet the holiday rush head on with AI that thinks for itself. Agentic AI learns, adapts, and acts autonomously to craft tailored customer experiences, ensuring your shoppers feel seen and valued at every step.
Decode Key Insights With Our Black Friday Dashboard
Get a comprehensive view of all your Black Friday campaign metrics in a unique and customized evaluation dashboard, ready to launch in minutes with Bloomreach.
How To Drive Peak Season Revenue
Keep Campaigns Relevant in Real Time
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Easily Manage Seasonal Campaigns Using Dynamic Categories
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Harness AI To Show the Right Products Through the Right Channel
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Customize Product Rankings for Optimal Holiday Performance
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Reach Customers When They’re Most Likely To Engage
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Give Customers the Option To Search by Image
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How Our Customers Make
Holiday Magic
TFG Boosts Online Conversion Rate
by 35.2% With Bloomreach Clarity
Get the Insights You Need for Peak Season Success
It’s time to reimagine the future of ecommerce — one that’s truly personalized with the power of AI and can help you be the most effective in your role as a marketer or merchandiser.
If you’re looking for more information, check out our in-depth report, Redefining Personalization for Modern Business Growth, to learn how AI can help you solve today’s challenges and elevate personalization for future success.
Resources To Help You Foster Long‑Term Loyalty
Holiday Ready: Search and Merchandising Strategies for a Successful Strategy
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Using AI To Bolster Your Black Friday Ecommerce Strategies
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5 Things We Learned from BFCM 2024
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What Is Agentic Personalization?
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Heighten Customer Loyalty With a Personalized Product Discovery Experience
Learn More
5 of Bloomreach’s AI Features That Will Revolutionize Your Marketing:
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“Bloomreach proved to be an incredible partner across the Black Friday period for us. From data collection and visualisation to creating optimised, personalised messages delivered to our database in a timely fashion, Bloomreach supported us at every step.”
Jonnie Crimmons
Senior CRM Executive at Lovall
“During the Black Friday/Cyber Monday period, we leveraged Bloomreach extensively to drive engagement and sales. We sent out daily emails throughout Black Week, ensuring consistent communication with our customers about the best deals and offers. Additionally, we utilized app personalization features to highlight exclusive “super deals” every day, tailoring the experience to each user’s preferences and maximizing their engagement with our app.”
Gustav Wallsten
Online Operations Manager at Lyko Group AB
“Bloomreach was instrumental in driving our BFCM performance, from managing high volume email campaigns and deliverability to product recommendations, weblayers, and reporting. We were able to create highly personalised, targeted campaigns to increase engagement and conversion.”
Sinead O’Callaghan
CRM & Marketing Automation Lead of Oliver Bonas
“Bloomreach helps us to manage all communication during Black Friday — newsletters, automated scenarios, and weblayers. It’s an essential tool we use during every sale.”
Marek Šulik
Head of Digital Marketing
