Is Your Personalization Strategy A Work In Progress?
Don’t worry, you’re not alone. Uncover the insights and strategies you need to enhance your approach in our new report: “Redefining Personalization for Modern Business Growth.”
The State of
Personalization in 2024
In our latest report, “Redefining Personalization for Modern Business Growth”, we surveyed over 300 ecommerce professionals and conducted 30 in-depth interviews with senior marketers and merchandisers. Here’s what we found:
90%
agree that better personalization could improve key metrics in their company
85%
believe personalization is critical to their company’s success in the next 3-5 years
48%
see their current personalization efforts as successful
Key Insights
AI is the
Game-Changer
77%
of professionals are excited about new AI capabilities in personalization
Investment
is on the Rise
68%
plan to invest more in personalization technology in 2024
Customers Value Personalization
74%
of professionals say their customers recognize and value personalized experiences
Evolve Your
Personalization Strategy
Download our comprehensive report to discover:
How AI is transforming personalization capabilities
Strategies to overcome common personalization challenges
Tips to improve your ROI through AI-powered, journey-wide personalization
