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Post-Cancellation Follow-up Email Flow
The Interactive Post-Cancellation Reconnect Use Case aims to re-engage customers who cancel their holidays through a series of follow-up emails. These personalized and empathetic messages are sent 1 day, 21 days, 80 days, and 11 months post-cancellation, provided no rebooking has occurred. Before each email, customer consent is verified, and the absence of rebooking is confirmed.
“Personalized follow-up emails post-cancellation have become standard, addressing customer preferences and reasons for cancellation to enhance engagement rates. Empathetic messaging is crucial to maintaining positive relationships and encouraging future bookings, especially during global uncertainties like pandemics. These practices help improve rebooking rates and strengthen customer loyalty.”
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