See All Use Cases

Post-Cancellation Follow-up Email Flow

The Interactive Post-Cancellation Reconnect Use Case aims to re-engage customers who cancel their holidays through a series of follow-up emails. These personalized and empathetic messages are sent 1 day, 21 days, 80 days, and 11 months post-cancellation, provided no rebooking has occurred. Before each email, customer consent is verified, and the absence of rebooking is confirmed.

Goal

Maturity

Channel

Tags

Metrics

Industries

Available in Use Case Center

bloomreach_pattern
Post-Cancellation Follow-up Email Flow use case example

“Personalized follow-up emails post-cancellation have become standard, addressing customer preferences and reasons for cancellation to enhance engagement rates. Empathetic messaging is crucial to maintaining positive relationships and encouraging future bookings, especially during global uncertainties like pandemics. These practices help improve rebooking rates and strengthen customer loyalty.”

Explore more from our Use Case Library

Email
Pre-Travel Engagement Email Flow
SMS
SMS Subscription With Email Collection
Web Personalization
Birthday Reminder Banner
Web Personalization
Previous Searched Destination Reminder
Email
Loyalty Program
Web Personalization
Browser Tab Animation

Personalized Customer Journeys Lead To Better Customer Experiences

There’s a reason we’re trusted by 1,400+ brands worldwide