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Half-Birthday Campaign
Send a personalized email with a discount offer to your customers and drive loyalty among your customer base. This campaign promotes conversions by incentivizing a purchase.
Goal
goal-retention
Channel
channel-email
Metrics
metric-conversion-rate,
metric-revenue,
metric-purchase-frequency
Maturity
maturity-advanced
Tags
use-case-tag-customer-loyalty,
use-case-tag-brand-love
Accompanying the birthday campaign, the half-birthday campaign serves as an unexpected surprise for your customers, arriving six months before their celebration.
“Unlike all the other offers your subscribers might receive, a half-birthday special offer gives them a sense of occasion and an excuse to treat themselves by purchasing something from your company.”
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