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Half-Birthday Campaign

Send a personalized email with a discount offer to your customers and drive loyalty among your customer base. This campaign promotes conversions by incentivizing a purchase.

Goal

Retention

Maturity

Advanced

Channel

Email

Tags

  • Brand Love, Customer Loyalty

Metrics

  • CLTV, Purchase Frequency, Retention Rate

Industries

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Plug and Play use case center half birthday campaign example

Accompanying the birthday campaign, the half-birthday campaign serves as an unexpected surprise for your customers, arriving six months before their celebration.

“Unlike all the other offers your subscribers might receive, a half-birthday special offer gives them a sense of occasion and an excuse to treat themselves by purchasing something from your company.”

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