A web layer is triggered when a customer leaves the active part of the website with their mouse, such as by hovering over the toolbar or browser tabs. By displaying the customer’s last-viewed products on this web layer, they are more likely to rethink their decision to exit the site and continue with the purchase.
Goal
Maturity
Channel
Tags
Metrics
Industries
A customer who has shown interest in buying products might suddenly decide to leave the website without making a purchase. Upon exit, a web layer displaying their last three viewed products is shown. A customer seeing these recommendations is more likely to rethink their decision and complete the purchase instead of leaving the site.
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