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Facebook Conversion API

Send conversion events to Facebook’s Ads (Instagram, Messenger) platform directly without relying on browser pixel events. This Use Case increases conversion signal strength through Facebook Conversion API and leads to better ad targeting and attribution of Facebook Ads.

Goal

Acquisition

Maturity

Champion

Channel

Paid Media

Tags

  • Customer Retention

Metrics

  • Conversion Rate, Revenue, RPV (Revenue per Visitor)

Industries

bloomreach_pattern
Plug and Play use case center Facebook Conversions API example

In Facebook Ads, conversion events, such as purchases, leads, or sign-ups, are tracked using a pixel, which browsers often block. If you are looking for a more reliable and precise method of tracking conversions or want to better optimize your Facebook Ads, the Facebook Conversion API is for you!

“Get the most out of your time and efforts with better optimization of Facebook Ads and increase your returns from advertising!”

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