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Facebook Conversion API

Send conversion events to Facebook’s Ads (Instagram, Messenger) platform directly without relying on browser pixel events. This Use Case increases conversion signal strength through Facebook Conversion API and leads to better ad targeting and attribution of Facebook Ads.

Goal

Acquisition

Maturity

Champion

Channel

Paid Media

Tags

Customer Retention

Metrics

Conversion Rate, Revenue, RPV (Revenue per Visitor)

Industries

In Facebook Ads, conversion events, such as purchases, leads, or sign-ups, are tracked using a pixel, which browsers often block. If you are looking for a more reliable and precise method of tracking conversions or want to better optimize your Facebook Ads, the Facebook Conversion API is for you!

“Get the most out of your time and efforts with better optimization of Facebook Ads and increase your returns from advertising!”

Explore more from our Use Case Library

Automated Price Drop Alert Email for Items in Cart

Reactivation Campaign for ‘Lapsing’ and ‘Lapsed’ Subscribers

Welcome Flow

Automated Price Drop Email Alert

Personalized Abandoned Cart Email

Web Personalization

Multistep Zero-Party Data Banner

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Personalized Customer Journeys Lead To Better Customer Experiences

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