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Personalized Experiences That Make the Competition Blush
It's time to create personalized experiences for an increasingly diverse cosmetics landscape
Creating seamless, personalized experiences for each customer? Now that looks great on you.
Customers’ shopping expectations are constantly increasing. Even though you’ve done the work to expand product lines and shades, as well as keep up with ever-changing trends and customer wants, it’s not enough.
Winning cosmetic companies not only provide excellent confidence-boosting merchandise, but they also deliver 1:1 shopping experiences that match the benchmark set by brick-and-mortar retailers.
So, how can digital-first cosmetics companies provide that experience? They do it by fully leveraging customer and product data with a solution like Bloomreach Engagement to learn, optimize, and personalize all the touchpoints across the customer journey.
How Bloomreach Empowers
Beauty Brands
Real-time recommendations that increase average order value, boost loyalty, and retain new visitors
In a world of diverse customers with different skin tones, combinations, and style preferences, it's increasingly important to have site experiences that follow their lead.
By offering products meant for your customers, you can increase average order values and inspire them to shop with you over the competition.
Real-time A/B testing. Optimize each touch of your campaigns so you feel confident in your messaging
Have multiple high-performing product groups? Quickly test messaging, images, calls-to-action, and more. Bloomreach Engagement allows for the A/B testing of essentially anything, enabling you to deliver your top-performing assets to your customers throughout your campaigns.
Segment accurately and provide truly personalized site experiences at scale
Real-time updates make all the difference. Commerce data enables segmentation and omni-channel orchestration, meaning your customers will only get served the products that are most relevant to them.
No fluff, just results. Cosmetics Customers Benefiting from Bloomreach.
"Bloomreach never stops innovating and ensuring that we are getting the best solution in the market. We were already seeing success with Bloomreach’s product recommendations, but we are really happy with the upscaled real-time recommendations from Bloomreach. It is faster, more accurate, and we are able to offer more personalized recommendations to all of our customers — including our first-time visitors."
"We are always looking to drive launch awareness, recruit new customers, and support our D2C site through our CRM capabilities and the campaign has definitely been a great success for Benefit. With the dashboard and analytics we have access to, as well as the reports and segmentations we can create, Bloomreach has helped us see the products that are performing best so we can optimize accordingly. Because of that, we’ve seen all of our blush sales skyrocketing versus what we saw a few months prior."
"We needed a tool that could not only achieve according to our plans but could create success going into the future."
Trusted by leading cosmetics companies for their personalization needs
Watch the Roundtable Discussion
An interactive event for marketing and e-commerce leaders of the cosmetics industry to discuss the future of personalization.
