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Take Your SMS Marketing Strategy to the Next Level With Bloomreach Engagement

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SMS marketing has grown by leaps and bounds recently and has become one of the most important and effective marketing channels. As SMS regulation tightens — including new state laws like Texas SB 140 — it’s more important than ever to have compliance baked into your SMS marketing strategy. Bloomreach Engagement offers built-in tools to […]

Short Codes for SMS Marketing: Ultimate Guide

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Texting is one of the most common forms of modern communication, which is why more and more businesses are turning to SMS marketing as a valuable, profitable channel. And if you want to get the most out of your texts, your business needs to invest in short codes. A shorter phone number to send marketing messages […]

How To Reduce Cart Abandonment: The Role Of AI-Powered Personalization in Profitable Sales

Reduce cart abandonment with AI-powered personalization

Cart abandonment can be a silent killer of ecommerce revenue. You spend time and money bringing customers to your site, they browse, add products to their cart, and then… nothing. They leave without completing the purchase.  A staggering 70% of shopping carts are abandoned across the ecommerce world. That’s a huge missed opportunity for profitability.  […]

Omnichannel Loyalty Programs: A Comprehensive Guide for Businesses

Using omnichannel loyalty programs to engage and retain customers

One of the biggest challenges for any business is getting customers to keep coming back. After all, customer loyalty is what keeps a business thriving. This is why brands offer customer loyalty programs — to maintain lasting relationships and convert them into repeat buyers.  However, many brands make a common mistake. They think traditional loyalty […]