Omnichannel Marketing Solutions: Benefits, Features, and More
You’ve heard the adage: Don’t put all your eggs in one basket. And yet, many ecommerce marketers do just that. They rely heavily on one or two digital channels, even though shoppers don’t interact with a brand solely across social media, a website, or an app. They use all three (and many more). To truly […]
Succeed in the Age of AI with a Unified AI Strategy
AI is evolving at a tremendous rate, especially in its applications for ecommerce marketing. Only a few years ago, enhancing personalization with AI was considered cutting-edge. Today, with the rate of innovation we’re now seeing, leveraging AI in ecommerce marketing has become an expectation. However, while 80% of CMOs are planning to increase their investments […]
The Ultimate Guide to the Omnichannel Customer Journey
Picture a customer visiting your store — trying on clothes, chatting with a salesperson, maybe even using your mobile website for a quick price check. Now imagine replicating that smooth, effortless experience across every digital touchpoint you have with your customers. An omnichannel customer journey brings this idea to life. It’s all about creating a […]
Comprehensive Omnichannel Retail Strategy: Enhancing Customer Experience
Omnichannel marketing, which bridges the gap between online and offline channels, is one of the hottest trends in retail right now — and for good reason. With its focus on the entire customer experience — and not just one single experience on a single channel — an omnichannel retail strategy is one of the best […]
Personalize, Optimize, Convert: Bloomreach Engagement’s New Must-Have Features
Modern marketing is all about customer data: collecting it, protecting it, and analyzing it to drive smart business decisions. But actually gathering your data and turning them into actionable insights that drive results can be a challenging, time-consuming process that can leave even seasoned marketers feeling overwhelmed. Bloomreach Engagement takes a revolutionary leap forward with […]
Best Campaigns For Ecommerce Profitability
