The 2026 Email Playbook for Subscription and Services Brands

For subscription and services brands, successful customer relationships are built and sustained with each new interaction. Leading brands have realized that legacy ESPs weren’t built for the complexity, longevity, or expectations of modern subscription and services relationships. This guide explores the four pillars of email success (unified customer data, real-time personalization, connected omnichannel experiences, and […]

Enterprise Email Marketing: 4 Capabilities That Drive Success at Scale

If email isn’t your top-performing marketing channel, it’s probably your most underutilized one. Email consistently delivers the highest ROI and engagement benchmarks across every industry. According to Litmus, brands in the US see an average return of $36 for every $1 spent on email marketing, making it one of the most effective growth channels available. […]

Migrate Salesforce Marketing Cloud to Bloomreach: Your Next Strategic Growth Step

Migrating from one marketing platform to another isn’t just a technical project — it’s a strategic business transformation. For brands currently using Salesforce Marketing Cloud (SFMC), the move to Bloomreach represents more than switching vendors; it’s about unlocking new levels of marketing automation, personalization, and revenue growth that simply aren’t possible with fragmented, channel-siloed approaches. […]

thortful Boosts CRM Revenue by 20% With Occasion-Led Personalization

thortful is a UK-based online greeting card marketplace connecting millions of customers with independent creators. By owning the end-to-end customer experience — from discovery to print and fulfillment — thortful operates at scale in a highly seasonal, occasion-driven category.

The Evolution of Reengagement Email Campaigns: A Smarter, Autonomous Approach

Reengagement email campaigns have long been treated as a necessary cleanup exercise — a final attempt to win back inactive customers.  But that mindset no longer fits the realities of modern ecommerce.  Today’s customers move fluidly across channels, expect personalized value at every touchpoint, and disengage for reasons far more nuanced than an arbitrary period […]

Woolacombe Bay Holiday Parks Drives 2x Conversions With Bloomreach

Industry: Travel & Transportation Woolacombe Bay Holiday Parks is a family-owned caravan and camping provider in North Devon, England. Across its three award-winning parks — Woolacombe Bay, Twitchen House, and Easewell Farm — guests of every kind can enjoy their ideal coastal break, with activities ranging from pools and water sports to entertainment, nature trails, […]