Email A/B Testing: 15 Pro Tips, Best Practices, and Mistakes to Avoid
Email marketing remains the highest-ROI digital marketing channel in 2025, generating $36-42 for every dollar spent, but success depends on continuous optimization. A/B testing for email campaigns is your secret weapon to maximize performance, with strategic brands like River Island achieving 30%+ improvements in key metrics through systematic testing. Most marketers know they should “test […]
10 Perfect Post-Purchase Email Examples to Convert Customers in 2025
Of all the different types of email campaigns that every marketer should have in their email strategy, the post-purchase email is one of the non-negotiables. Why? Because marketing doesn’t stop when a customer makes a purchase. Your new customers can become longtime brand advocates with the right messaging — all it takes is the right […]
Email List Management: 7 Proven Best Practices 2025
Email remains one of the most popular digital marketing channels because regardless of whether the organization is an independent retailer or ecommerce giant, it allows them to get their brand directly in front of consumers. After all, 99% of consumers check their inbox every day. When compared to social media, email marketing delivers up to […]
Email Marketing Conversion Rate Benchmarks & 8 Proven Strategies for 2025
Email remains one of the most effective marketing tactics. More than two-thirds (68%) of consumers prefer email as their primary communication channel with brands, while nearly half (46%) of B2B buyers prefer email for initial business contact — and marketers are 6x more likely to get a click-through from an email campaign than from social. […]
Enterprise Email Marketing: How Autonomous Experiences Are Transforming Engagement
Stop sending static emails. Nowadays, your customers expect immediacy, relevance, and seamless cross-channel experiences that traditional automation simply cannot deliver. Batch-and-blast campaigns and rule-based workflows have become relics of a simpler time when inboxes weren’t oversaturated and customer expectations weren’t shaped by Netflix-level personalization. Modern enterprises are transitioning to AI-native, agentic platforms that intelligently orchestrate […]
Revolution Beauty Unlocks Campaign Velocity and Revenue With Bloomreach Affinity
Industry: Beauty Revolution Beauty is dedicated to providing incredible, cruelty-free beauty products for everyone. Based in the UK with a worldwide presence, the business spans 13 brands to provide customers with accessible, affordable beauty products.