Email Personalization Best Practices: A Guide to Higher Opens & Engagement

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When it comes to digital marketing channels, email is the best of the best. Everyone uses it, every marketer loves it, and every business strategy needs it. But not all marketing emails are the same. There are good ones, there are great ones, and then there are personalized email campaigns. A personalized email is an […]

5 Ecommerce Email Marketing Strategies That Boost Conversions | Bloomreach

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Looking for your next online customer? Check Instagram. Or Google Shopping. Or your ecommerce app. Today, there are multiple ways to shop online, and by extension, multiple ways to get in front of your new customers and hold up the virtual “pick me!” sign. But despite all these options, email marketing still remains one of […]

How Real-Time Email Personalization Drives Automotive Sales Growth

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For automotive brands, the online and in-person shopping experience has to be completely in sync. If your customer opens an email featuring three vehicles they’ve researched, these vehicles need to represent the real-time status of your inventory. All three cars should be available at accurate prices when they visit your dealership.  This alignment between marketing […]

Fairphone Powers Its Sustainable Marketing Strategy With Bloomreach Engagement

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Industry: Telco Fairphone is a pioneering Dutch electronics manufacturer based in Amsterdam that’s revolutionizing the smartphone industry through sustainable and ethical practices. Founded with a mission to make electronics more durable, sustainable, and long-lasting, Fairphone has built its reputation by creating phones and other electronics while maintaining complete transparency in its supply chain and fostering […]