AI in Email Marketing: 8 Automation Strategies to Boost ROI (2025)
Artificial intelligence (AI) is on every marketer’s mind right now, and for good reason. It’s a tool that’s reshaping how marketing works and operates, especially when it comes to AI in email marketing. But while everyone is eager and anxious to adopt AI, it’s important to understand exactly what you want AI to achieve. The […]
Email Personalization Software: How To Build Human-Centric, AI-Powered Journeys at Scale
Picture walking into your favorite store where the sales associate knows your style, remembers your last purchase, and suggests items based on what you’ve been browsing online. Now imagine scaling that level of personal attention to millions of customers simultaneously. That’s exactly what today’s consumers want from your email communications, with 71% expecting some level […]
Email A/B Testing: 15 Pro Tips, Best Practices, and Mistakes to Avoid
Email marketing remains the highest-ROI digital marketing channel in 2025, generating $36-42 for every dollar spent, but success depends on continuous optimization. A/B testing for email campaigns is your secret weapon to maximize performance, with strategic brands like River Island achieving 30%+ improvements in key metrics through systematic testing. Most marketers know they should “test […]
10 Perfect Post-Purchase Email Examples to Convert Customers in 2025
Of all the different types of email campaigns that every marketer should have in their email strategy, the post-purchase email is one of the non-negotiables. Why? Because marketing doesn’t stop when a customer makes a purchase. Your new customers can become longtime brand advocates with the right messaging — all it takes is the right […]
Email List Management: 7 Proven Best Practices 2025
Email remains one of the most popular digital marketing channels because regardless of whether the organization is an independent retailer or ecommerce giant, it allows them to get their brand directly in front of consumers. After all, 99% of consumers check their inbox every day. When compared to social media, email marketing delivers up to […]
Email Marketing Conversion Rate Benchmarks & 8 Proven Strategies for 2025
Email remains one of the most effective marketing tactics. More than two-thirds (68%) of consumers prefer email as their primary communication channel with brands, while nearly half (46%) of B2B buyers prefer email for initial business contact — and marketers are 6x more likely to get a click-through from an email campaign than from social. […]