Email Personalization Best Practices: A Guide to Higher Opens & Engagement
When it comes to digital marketing channels, email is the best of the best. Everyone uses it, every marketer loves it, and every business strategy needs it. But not all marketing emails are the same. There are good ones, there are great ones, and then there are personalized email campaigns. A personalized email is an […]
5 Ecommerce Email Marketing Strategies That Boost Conversions | Bloomreach
Looking for your next online customer? Check Instagram. Or Google Shopping. Or your ecommerce app. Today, there are multiple ways to shop online, and by extension, multiple ways to get in front of your new customers and hold up the virtual “pick me!” sign. But despite all these options, email marketing still remains one of […]
From Email Campaigns to Customer Conversations: How AI Transforms Email Marketing
After all this time, email still remains one of our strongest marketing tools. But at the same time, people are more frustrated with it than ever. 40% of US consumers unsubscribe from brand texts and emails at least once a week, and 56% will unsubscribe if they receive four or more marketing messages from the […]
Toolstation Uncovers Significant Revenue Opportunity With AI-Powered Customer Segmentation
Industry: Retail Partner: HyperFinity Toolstation is a leading tools and building supplies retailer serving over 25,000 products to electricians, plumbers, builders, and DIY enthusiasts across Europe. With rapid expansion across four countries, they needed to transform their marketing approach to better understand and serve their diverse customer base.
How Real-Time Email Personalization Drives Automotive Sales Growth
For automotive brands, the online and in-person shopping experience has to be completely in sync. If your customer opens an email featuring three vehicles they’ve researched, these vehicles need to represent the real-time status of your inventory. All three cars should be available at accurate prices when they visit your dealership. This alignment between marketing […]
Fairphone Powers Its Sustainable Marketing Strategy With Bloomreach Engagement
Industry: Telco Fairphone is a pioneering Dutch electronics manufacturer based in Amsterdam that’s revolutionizing the smartphone industry through sustainable and ethical practices. Founded with a mission to make electronics more durable, sustainable, and long-lasting, Fairphone has built its reputation by creating phones and other electronics while maintaining complete transparency in its supply chain and fostering […]