Auto-Segment iOS Users To Optimize Email Send Time
Opportunity Get a predefined set of reports that identifies iOS 15users, emailing metrics divided between iOS 15 users, and more to reveal the impact of new policies that lead to less data tracking. Then optimize email send time for clicks vs. opens due to iOS 15 limitations. Example iOS has had an impact on data […]
Reengage Audiences Likely To Churn by Showcasing Products Based on Past Purchases
Opportunity Target segments at risk of churning and reengage them by using a custom time period feature to showcase products similar to ones they’ve liked or purchased in the past. Example “We miss having you around! We thought you might like these new collab sneakers.” Value Increase Reengagement
Deliver Emails at the Optimal Time Featuring Items Based on Past Purchases
Opportunity Send emails when a customer will most likely open/click that showcase products “frequently bought together” based on a customer’s past purchases. Example “Based on your cozy couch purchase, we thought you’d love this blanket that complements its color beautifully!” Value Increase conversions and customer lifetime value.
Reward Customers Who Spend Over $X in a Certain Category
Opportunity Engage customers (in a certain category) and enhance their experience by providing offers and incentives for being loyal to your brand. Example Target customers who have purchased more than $1K in shoes with an exclusive online presale to the newest shoe collaboration drop. Value Increase conversions, lifetime value, loyalty, and customer engagement.
Process Custom Segments Without Delays During Peak Seasons
Opportunity Get hyper-targeted, segmented audiences based on real-time data quickly for peak seasons. Example Process a custom segment — by lifetime value (LTV) and who have purchased in the last 30 days — for Black Friday or Cyber Monday without delay. Value Gain quick insights at scale.
Boost Repeat Purchase Rate With Frequency-Based Replenishment Campaigns
Opportunity Encourage customers to make repeat purchases. Loomi uses data for items like pet food, personal care items, household clearners, and more to understand each customer’s average purchase frequency and nudge them when they’re near the date of repurchase. Example An online pet store sends a reminder email to a customer letting them know that […]