Enterprise Email Marketing: How Autonomous Experiences Are Transforming Engagement
Stop sending static emails. Nowadays, your customers expect immediacy, relevance, and seamless cross-channel experiences that traditional automation simply cannot deliver. Batch-and-blast campaigns and rule-based workflows have become relics of a simpler time when inboxes weren’t oversaturated and customer expectations weren’t shaped by Netflix-level personalization. Modern enterprises are transitioning to AI-native, agentic platforms that intelligently orchestrate […]
Revolution Beauty Unlocks Campaign Velocity and Revenue With Bloomreach Affinity
Industry: Beauty Revolution Beauty is dedicated to providing incredible, cruelty-free beauty products for everyone. Based in the UK with a worldwide presence, the business spans 13 brands to provide customers with accessible, affordable beauty products.
Retail Email Marketing: The Future Is Autonomous, Personal, and Profitable
Retail email marketing delivers an impressive ROI of $36-$42 for every dollar spent, consistently outperforming other digital marketing channels, yet most retail brands are leaving money on the table. The culprit? Outdated execution methods that create unnecessary friction between your brand and your customers. Manual campaign builds, surface-level personalization, and siloed customer data force your […]
The Washington Email Subject Line Ruling: What This Means for Your Email Marketing
Disclaimer: This blog post is intended for educational and informational purposes only and should not be construed as legal advice. The content is general in nature and may not reflect the most current legal developments. Bloomreach strongly recommends that you consult with your legal counsel to determine how the Washington email subject line ruling (Brown […]
Why Siloed Email and SMS Marketing Platforms Fall Short Where All-in-One Solutions Succeed
If you’re a marketer building out your martech stack in 2025, you’re likely overwhelmed with the sheer amount of specialized solutions available. From email marketing providers to SMS marketing platforms, there are countless tools for you to choose from. With such a broad range of software out there, marketers face a critical choice when considering […]
7 Proven Ways To Improve Your Click-Through Rate (CTR) in 2025
ROI, PPC, CPL…the world of marketing measurement is no stranger to an abundance of acronyms. However, one metric you definitely don’t want to miss is click-through rate (CTR). CTR is the number of clicks received per number of impressions. Simply put, it tells us the number of people that clicked on an ad relative to […]