15 Essential Email Marketing Analytics & KPIs to Track in 2026
Email marketing analytics and key performance indicators (KPIs) can be measured in many ways. Look at any email marketing tool and you’ll find dozens of email KPIs you can use and monitor. But blindly trusting these metrics can result in misinterpreted data and bad decisions. To actually succeed with your email marketing KPIs, you need […]
Charles Tyrwhitt Consolidates Its Tech Stack and Drives 20% More Revenue With Loomi
Industry: Retail Charles Tyrwhitt is a leading British menswear brand on a mission to make it easy for men to dress well. Specializing in high-quality shirts, tailoring, and workwear, the brand operates across 10 global markets, serving customers online and through retail locations in the UK and US.
How Dynamic Email Content Drives Real-Time, Revenue-Generating Relevance
Dynamic email content represents a fundamental shift from static messaging to adaptive, modular blocks that change based on individual user behavior, real-time context, and predictive intent signals. Unlike traditional personalization, dynamic content uses artificial intelligence to make content decisions tailored to each individual customer. Bloomreach powers this next generation of cross-channel, AI-driven personalization that evolves […]
Email A/B Testing: Best Practices, Pro Tips, and Step-by-Step Guide
You already know email A/B testing matters. What you probably don’t know is how many of your current tests are giving you false positives, or worse, steering you toward changes that actually hurt performance. Email marketing’s $36–42 ROI per dollar spent is only unlocked through rigorous, statistical testing. Brands like River Island didn’t stumble onto […]
What Is AI Marketing Automation? A Guide for Ecommerce Teams
Marketing automation isn’t new, but how marketers use it is changing. Traditionally, marketers would have to figure out which rule applies to each scenario. With AI marketing automation, the system determines what the customer’s most likely to do next and the best action to take as a result. Now, technology is taking it even further. […]
Travelpass Group Builds Lasting Customer Relationships With Bloomreach
Industry: Travel & Hospitality Travelpass Group started with travelers focused on building what was missing in the world of trip planning and travel. With over 20 million bookings and 36 million room nights booked, the brand prioritizes bringing millions of travelers closer to countless cultures, impactful destinations, and memorable experiences. Founded in 2007, the group operates […]