How AI Technology Will Transform Customer Engagement
While it might seem like artificial intelligence should stay out of customer service, it’s actually a major advantage for creating great customer experiences. Human interaction is still important, but today’s shoppers expect brands to know their needs and respond quickly and accurately — something AI excels at. AI technology can help identify and meet customer […]
What Are Automated Email Marketing Tools?
When it comes to reaching your customers, email marketing automation is one of the most powerful tools you can use to grow your business. It’s a strategy that can take your email marketing — traditionally the best-performing channel for any business — to new heights. In this guide, we’ll discuss what it is, some best […]
Lovall Builds a Personalized and Automated Marketing Strategy With Bloomreach
Lovall is a UK-based womenswear brand powered by Shopify specializing in leggings and everyday staples that actually fit, with quality that lasts. Originally founded in 2019 as Love Leggings, the Lovall brand launched in 2023 with extended offerings of denim, loungewear, and activewear. Designed by women for all women, the company offers sizes 6-28, with […]
Apple iOS 18 Update: What It Means for Email Deliverability
Apple’s new iOS 18 update brings with it some changes that affect email, including email tabs and categorization (a feature Gmail released in 2013). The bigger change, though, is Apple Intelligence. Learn more about how these updates will affect email and deliverability this year. Branded Mail Apple Mail allows for icons to be displayed in […]
Omnichannel Loyalty Programs: A Comprehensive Guide for Businesses
One of the biggest challenges for any business is getting customers to keep coming back. After all, customer loyalty is what keeps a business thriving. This is why brands offer customer loyalty programs — to maintain lasting relationships and convert them into repeat buyers. However, many brands make a common mistake. They think traditional loyalty […]
Major Updates to Our Bounce Handling Logic for Better Email Deliverability
Email is still one of the most effective and widely used marketing channels, which is why I’m excited to share some important updates about our bounce-handling logic. These changes are designed to help you maintain exceptional email deliverability, keep your domain reputation strong, and continue to build lasting relationships with your contacts. As an email […]
