Retail Email Marketing: The Future Is Autonomous, Personal, and Profitable

How to improve results with retail email marketing and AI

Retail email marketing delivers an impressive ROI of $36-$42 for every dollar spent, consistently outperforming other digital marketing channels, yet most retail brands are leaving money on the table. The culprit? Outdated execution methods that create unnecessary friction between your brand and your customers. Manual campaign builds, surface-level personalization, and siloed customer data force your […]

The Washington Email Subject Line Ruling: What This Means for Your Email Marketing

Understanding the Washington email subject line ruling and what it means for email marketers

Disclaimer: This blog post is intended for educational and informational purposes only and should not be construed as legal advice. The content is general in nature and may not reflect the most current legal developments. Bloomreach strongly recommends that you consult with your legal counsel to determine how the Washington email subject line ruling (Brown […]

Why Siloed Email and SMS Marketing Platforms Fall Short Where All-in-One Solutions Succeed

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If you’re a marketer building out your martech stack in 2025, you’re likely overwhelmed with the sheer amount of specialized solutions available. From email marketing providers to SMS marketing platforms, there are countless tools for you to choose from. With such a broad range of software out there, marketers face a critical choice when considering […]

7 Proven Ways To Improve Your Click-Through Rate (CTR) in 2025

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ROI, PPC, CPL…the world of marketing measurement is no stranger to an abundance of acronyms. However, one metric you definitely don’t want to miss is click-through rate (CTR). CTR is the number of clicks received per number of impressions. Simply put, it tells us the number of people that clicked on an ad relative to […]