Alert Customers When Their Favorite Products Drop in Price
Opportunity Notify current or potential customers of price drops on previously sought-after products or services to drive purchase intent and revenue growth. Example “Price drop alert: Save 20% on your favorite products.” “Hurry up and save: Limited-time offer on the services you like.” Value Customers are more likely to purchase a product or service that […]
Reengage Inactive Customers Through an Omnichannel Win-Back Campaign
Opportunity Create a win-back campaign that’s consistent across web, mobile, and email. Then, leverage customer data to personalize messages, A/B test, and optimize based on real-time interactions. Example Use retargeting ads to showcase products or services that the customer has shown interest in while offering personalized messages and incentives (e.g., “We think that jacket would […]
Track Loyalty and Satisfaction and Identify Opportunities To Improve CX
Opportunity Measure customer loyalty and satisfaction while identifying opportunities to improve the customer experience. Example Send follow-up emails after a purchase asking about the customer’s experience. Incorporate net promoter score (NPS) questions into customer service interactions. Value Get valuable insights into customer sentiment and loyalty, identify areas for improvement, and increase customer retention and revenue.
Enable Word-of-Mouth Growth Through Referrals
Opportunity Encourage existing customers to refer friends and family to your brand, leveraging word-of-mouth marketing to acquire new customers in a cost-effective way. Example Offer 15% off the next purchase for both the referrer and new customer. Value Support your ongoing acquisition and activation strategy with a win-win campaign that creates organic, healthier, and longer-lasting […]
Notify Users of Price-Drops on Items Left in Their Shopping Carts
Opportunity Recover abandoned carts by automatically notifying customers when the price of an item in their cart drops. Example “You forgot something in your cart! It’s now 10% off — be sure to check out before this offer expires!” Value Increase customer lifetime value and improve the customer experience.
Get Actionable Insights Fast With Bloomreach’s Analytics and Reporting Template Library
Opportunity Enable marketers with diverse skill levels to easily access data in a digestible and quick way based on popular use cases, then make data-driven decisions. Example Quickly analyze best-selling brands or categories during a given time period (e.g., Black Friday). Value Enhance marketing efforts and optimize campaigns quickly.