Email A/B Testing: Best Practices, Pro Tips, and Step-by-Step Guide

You already know email A/B testing matters. What you probably don’t know is how many of your current tests are giving you false positives, or worse, steering you toward changes that actually hurt performance. Email marketing’s $36–42 ROI per dollar spent is only unlocked through rigorous, statistical testing. Brands like River Island didn’t stumble onto […]

What Is AI Marketing Automation? A Guide for Ecommerce Teams

Marketing automation isn’t new, but how marketers use it is changing. Traditionally, marketers would have to figure out which rule applies to each scenario. With AI marketing automation, the system determines what the customer’s most likely to do next and the best action to take as a result.  Now, technology is taking it even further. […]

Travelpass Group Builds Lasting Customer Relationships With Bloomreach

Industry: Travel & Hospitality Travelpass Group started with travelers focused on building what was missing in the world of trip planning and travel. With over 20 million bookings and 36 million room nights booked, the brand prioritizes bringing millions of travelers closer to countless cultures, impactful destinations, and memorable experiences. Founded in 2007, the group operates […]

Shopify Email vs. Dedicated Platforms: Choosing the Right Tool for Your Stage

Shopify Email is where most merchants start with email marketing. It’s built into the Shopify experience, free for the first 10,000 sends per month, and covers the essentials without adding complexity. For stores still building their email program, that’s exactly the tool they need.  But when email moves from a secondary channel to a primary […]

7 Ecommerce Personalization Strategies to Boost Sales in 2026

Ecommerce personalization has evolved from a nice-to-have feature to a business necessity. Businesses now see 15-30% conversion lift from AI-powered personalization, making the stakes higher than ever for digital retailers. But the playbook has changed in 2026. AI is no longer just supporting personalization, it’s automating it. The good news is that personalization technologies have […]

Cooltra Turns Every Ride Into Smart, Sustainable Engagement With Bloomreach

Cooltra specializes in sustainable two-wheel mobility solutions, offering shared scooter, bike, and motorbike rentals by the minute, day, and month for individuals and businesses. Headquartered in Barcelona, the company serves riders in Spain, Italy, France, Portugal, Belgium, and the Netherlands, empowering millions of riders to move freely and responsibly through their cities.