Migrate Salesforce Marketing Cloud to Bloomreach: Your Next Strategic Growth Step
Migrating from one marketing platform to another isn’t just a technical project — it’s a strategic business transformation. For brands currently using Salesforce Marketing Cloud (SFMC), the move to Bloomreach represents more than switching vendors; it’s about unlocking new levels of marketing automation, personalization, and revenue growth that simply aren’t possible with fragmented, channel-siloed approaches. […]
thortful Boosts CRM Revenue by 20% With Occasion-Led Personalization
thortful is a UK-based online greeting card marketplace connecting millions of customers with independent creators. By owning the end-to-end customer experience — from discovery to print and fulfillment — thortful operates at scale in a highly seasonal, occasion-driven category.
The Evolution of Reengagement Email Campaigns: A Smarter, Autonomous Approach
Reengagement email campaigns have long been treated as a necessary cleanup exercise — a final attempt to win back inactive customers. But that mindset no longer fits the realities of modern ecommerce. Today’s customers move fluidly across channels, expect personalized value at every touchpoint, and disengage for reasons far more nuanced than an arbitrary period […]
Woolacombe Bay Holiday Parks Drives 2x Conversions With Bloomreach
Industry: Travel & Transportation Woolacombe Bay Holiday Parks is a family-owned caravan and camping provider in North Devon, England. Across its three award-winning parks — Woolacombe Bay, Twitchen House, and Easewell Farm — guests of every kind can enjoy their ideal coastal break, with activities ranging from pools and water sports to entertainment, nature trails, […]
Motorpoint Boosts Email Efficiency by 40% Per Week With Bloomreach
Industry: Automotive retailTech stack: Migrated from Salesforce Marketing Cloud (SFMC) to Bloomreach Engagement Motorpoint is the UK’s leading independent retailer of nearly new and used cars, offering car buyers the chance to shop thousands of hand-picked vehicles from over 30 manufacturers in store and online. Motorpoint opened its first store in 1998 and now has […]
Alert Customers When Their Favorite Products Drop in Price
Opportunity Notify current or potential customers of price drops on previously sought-after products or services to drive purchase intent and revenue growth. Example “Price drop alert: Save 20% on your favorite products.” “Hurry up and save: Limited-time offer on the services you like.” Value Customers are more likely to purchase a product or service that […]