The Evolution of Reengagement Email Campaigns: A Smarter, Autonomous Approach
Reengagement email campaigns have long been treated as a necessary cleanup exercise — a final attempt to win back inactive customers. But that mindset no longer fits the realities of modern ecommerce. Today’s customers move fluidly across channels, expect personalized value at every touchpoint, and disengage for reasons far more nuanced than an arbitrary period […]
Woolacombe Bay Holiday Parks Drives 2x Conversions With Bloomreach
Industry: Travel & Transportation Woolacombe Bay Holiday Parks is a family-owned caravan and camping provider in North Devon, England. Across its three award-winning parks — Woolacombe Bay, Twitchen House, and Easewell Farm — guests of every kind can enjoy their ideal coastal break, with activities ranging from pools and water sports to entertainment, nature trails, […]
Motorpoint Boosts Email Efficiency by 40% Per Week With Bloomreach
Industry: Automotive retailTech stack: Migrated from Salesforce Marketing Cloud (SFMC) to Bloomreach Engagement Motorpoint is the UK’s leading independent retailer of nearly new and used cars, offering car buyers the chance to shop thousands of hand-picked vehicles from over 30 manufacturers in store and online. Motorpoint opened its first store in 1998 and now has […]
Alert Customers When Their Favorite Products Drop in Price
Opportunity Notify current or potential customers of price drops on previously sought-after products or services to drive purchase intent and revenue growth. Example “Price drop alert: Save 20% on your favorite products.” “Hurry up and save: Limited-time offer on the services you like.” Value Customers are more likely to purchase a product or service that […]
Reengage Inactive Customers Through an Omnichannel Win-Back Campaign
Opportunity Create a win-back campaign that’s consistent across web, mobile, and email. Then, leverage customer data to personalize messages, A/B test, and optimize based on real-time interactions. Example Use retargeting ads to showcase products or services that the customer has shown interest in while offering personalized messages and incentives (e.g., “We think that jacket would […]
Track Loyalty and Satisfaction and Identify Opportunities To Improve CX
Opportunity Measure customer loyalty and satisfaction while identifying opportunities to improve the customer experience. Example Send follow-up emails after a purchase asking about the customer’s experience. Incorporate net promoter score (NPS) questions into customer service interactions. Value Get valuable insights into customer sentiment and loyalty, identify areas for improvement, and increase customer retention and revenue.