7 Ecommerce Personalization Strategies to Boost Sales in 2025
Ecommerce personalization has evolved from a nice-to-have feature to a business necessity. With 81% of shoppers more likely to buy from companies offering personalized experiences, the stakes have never been higher for digital retailers. The good news is that personalization technologies have matured significantly. The challenge now lies in selecting and implementing the right strategies […]
Smart Lock Leader Nuki Elevates Loyalty With Bloomreach and Antavo
Industry: Retail Nuki is a leading provider of smart, retrofit access solutions, offering revolutionary smart locks with a high-end design and minimalist style. Launching to success with a Kickstarter campaign in 2015, Nuki serves a loyal community of customers who share its vision of a smarter, safer, and keyless future. Today, Nuki has more than […]
How Dynamic Email Content Drives Real-Time, Revenue-Generating Relevance
Dynamic email content represents a fundamental shift from static messaging to adaptive, modular blocks that change based on individual user behavior, real-time context, and predictive intent signals. Unlike traditional personalization, dynamic content uses artificial intelligence to make content decisions at the moment of email open, not at send time. Bloomreach Engagement powers this next generation […]
Rethinking Email Marketing ROI: From Campaign Metrics to Customer-Centric Growth
Email marketing promises exceptional returns, and yet, most brands still struggle to achieve significant results with the channel. The disconnect isn’t due to an issue with email as a channel — it stems from fundamental flaws in how brands approach email strategy and measurement. Three critical issues drive an email marketing ROI performance gap where […]
How AI in Customer Engagement Transforms CX: 5 Proven Strategies
While it might seem like artificial intelligence should stay out of customer service, it’s actually a major advantage for creating great customer experiences. Human interaction is still important, but today’s shoppers expect brands to know their needs and respond quickly and accurately — something AI excels at. AI-powered personalization tools can help identify and meet […]
ESP Migration Guide: How To Seamlessly Switch Email Platforms and Unlock AI-Powered Omnichannel Growth
If you’re feeling trapped by your outdated ESP (email service provider), you’re not alone. Many ecommerce marketers struggle with platforms that create data silos, slow down campaign execution, and drain marketing budgets. The hesitation to migrate stems from valid concerns about data loss, campaign disruption, and implementation complexity. But here’s the reality: Staying with legacy […]