Migrating From Adobe Campaign to Bloomreach: What Transfers, What Doesn’t, and How To Decide
If you run Adobe Campaign Classic v7, you’ve probably already had the conversation: Adobe is steering customers toward Campaign v8 or Journey Optimizer. Your integration partner has likely scoped the work and attached a cost to the shift. But there’s a crucial bit that often gets skipped in that conversation. Whether you move to v8 […]
Charles Tyrwhitt Consolidates Its Tech Stack and Drives 20% More Revenue With Loomi
Industry: Retail Charles Tyrwhitt is a leading British menswear brand on a mission to make it easy for men to dress well. Specializing in high-quality shirts, tailoring, and workwear, the brand operates across 10 global markets, serving customers online and through retail locations in the UK and US.
What Is AI Marketing Automation? A Guide for Ecommerce Teams
Marketing automation isn’t new, but how marketers use it is changing. Traditionally, marketers would have to figure out which rule applies to each scenario. With AI marketing automation, the system determines what the customer’s most likely to do next and the best action to take as a result. Now, technology is taking it even further. […]
Travelpass Group Builds Lasting Customer Relationships With Bloomreach
Industry: Travel & Hospitality Travelpass Group started with travelers focused on building what was missing in the world of trip planning and travel. With over 20 million bookings and 36 million room nights booked, the brand prioritizes bringing millions of travelers closer to countless cultures, impactful destinations, and memorable experiences. Founded in 2007, the group operates […]
Shopify Email vs. Dedicated Platforms: Choosing the Right Tool for Your Stage
Shopify Email is where most merchants start with email marketing. It’s built into the Shopify experience, free for the first 10,000 sends per month, and covers the essentials without adding complexity. For stores still building their email program, that’s exactly the tool they need. But when email moves from a secondary channel to a primary […]
7 Ecommerce Personalization Strategies to Boost Sales in 2026
Ecommerce personalization has evolved from a nice-to-have feature to a business necessity. Businesses now see 15-30% conversion lift from AI-powered personalization, making the stakes higher than ever for digital retailers. But the playbook has changed in 2026. AI is no longer just supporting personalization, it’s automating it. The good news is that personalization technologies have […]