Email Bounce Handling for Gmail & Yahoo: Adapting to Storage Changes and Full Inbox Bounces

Bounce handling logic updates in Bloomreach Engagement

Email is still one of the most effective and widely used marketing channels, which is why we have introduced some important updates about our bounce-handling logic. These changes are designed to help you maintain exceptional email deliverability, keep your domain reputation strong, and continue to build lasting relationships with your contacts. As email deliverability specialists […]

Bluebell Group Delivers Next-Level Personalization With Bloomreach + Shopify

Bluebell Group creates hyper-personalized experiences with Bloomreach and Shopify

Bluebell Group is Asia’s leading distributor, curator, and operator for a wide range of brands, including L’Atelier des Parfums Japan, Sabon, Venchi, and LeSportsac. Founded in 1954, the company is known as “the brand behind the brands,” and now boasts over 160 brand partners across over 10 markets in Asia.

Best Email Marketing for Shopify: Advanced Strategies for 2025

Learn how to implement the best email marketing for Shopify

Email marketing generates an average of $36 for every dollar spent, making it one of your most profitable channels. And yet, most Shopify brands plateau because they’re still using basic automation tools that worked in their startup phase. The problem? Traditional platforms excel at simple workflows but struggle with sophisticated personalization at scale. When you’re […]

The Best Email Marketing Platforms for Ecommerce Growth (And Why the Future Is Omnichannel)

Understand what factors into the best email marketing platforms for ecommerce growth

Email marketing delivers tremendous ROI, which is why it remains a cornerstone of ecommerce strategy. However, if you’re relying solely on email, you’re severely limiting your growth potential in today’s multi-touchpoint consumer landscape. Think about how your customers actually shop: They browse on mobile during lunch breaks, abandon carts on desktop, receive SMS reminders while […]

8 Targeted Email Marketing Strategies That Convert in 2025

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What do emails, birthday cakes, and Spotify playlists have in common? They’re all better when they’re made just for you. Personalization is on the rise among brands hoping to expand their reach, attract new customers, and rake in more sales. Businesses that report rapid growth drive 40% more of their revenue from personalization compared to […]