ESP Migration Guide: How To Seamlessly Switch Email Platforms and Unlock AI-Powered Omnichannel Growth
If you’re feeling trapped by your outdated ESP (email service provider), you’re not alone. Many ecommerce marketers struggle with platforms that create data silos, slow down campaign execution, and drain marketing budgets. The hesitation to migrate stems from valid concerns about data loss, campaign disruption, and implementation complexity. But here’s the reality: Staying with legacy […]
Giving Your ESP the Power of ESP: What if Your Email Service Platform Could Read Minds?
What if your ESP (email service provider) could actually have ESP (extrasensory perception)? What would it look like if your email platform could truly understand customer intent and deliver messages that felt like you were reading their minds, giving them what they wanted before they even knew they wanted it? It sounds like science fiction, […]
Kiwi.com Boosts Revenue and Drives Loyalty With Bloomreach
Industry: Travel Kiwi.com is a global travel-tech company specializing in innovative, affordable travel solutions. Founded in 2012 and headquartered in the Czech Republic, the brand’s pioneering algorithm finds routes and fares that other search engines can’t see — helping travelers build unique itineraries and explore the world with ease.
How Bloomreach Is Changing Marketing Automation With Affinity
At Bloomreach, we’ve long been pioneers in AI-driven marketing automation. With the latest advancements in artificial intelligence, we’re pushing the boundaries even further. We’ve already brought some of these innovations to life, but I’m excited to share what our team has been diligently working on: Bloomreach Affinity, which is built using the next generation of […]
SMS vs. Email Marketing in 2025: Why the Real Answer Is Smarter, Not Simpler
The traditional email vs. SMS marketing debate misses the point entirely. Your customers don’t compartmentalize their experiences by channel — they expect seamless, intelligent communication that meets them where they are, when they’re ready to engage. Smart marketers in 2025 ask a different question: “What’s the most intelligent way to reach this specific customer at […]
Email Marketing Automation Guide: Strategies & Examples (2025)
When it comes to reaching your customers, email marketing automation is one of the most powerful tools you can use to grow your business. It’s a strategy that can take your email marketing — traditionally the best-performing channel for any business — to new heights. In this comprehensive guide, we’ll explore proven strategies across different […]