Drive Hesitant Customers to the Finish Line With Social Proof
Opportunity Build trust with potential customers through positive testimonials showcasing existing customers’ experiences, helping them overcome any objections or hesitations. Example Add reviews from real customers at your checkout page to convince doubters when buying your brand’s products or services (e.g., “This is what our customers say about these sneakers: ‘It’s like I’m walking on […]
Assign Loyalty Tiers Based on Purchase Behavior, Email Engagement, and Browsing History
Opportunity Offer a rewards program to customers for their loyalty. Example When a customer reaches a higher tier, send a “congratulations” email that includes the benefits of the qualified tier, an incentive for their next purchase, or another relevant reward. Value Drive success both in “soft” indicators of brand loyalty and customer satisfaction as well […]
Employ Surveys To Get Customer Feedback on a Service or Product
Opportunity Use feedback surveys following key engagement moments (e.g., post-onboarding, after first purchase) to capture customer sentiment about your brand, service, or product. Then, using these insights, take a data-driven approach to prioritizing future enhancements that keep customers coming back. Example After a first purchase, send an email (e.g., “Your new eye shadow palette has […]
Personalize Automated Newsletters With Relevant Content and Dynamic Product Recommendations
Opportunity Transform your newsletter from good to great with personalization. Example “Based on your preferences, we thought you’d love these dresses.” Value Increase engagement and boost conversions.
Personalize Recommendations Based on Purchasing and Browsing History
Opportunity Never leave money on the table again by personalizing the customer experience in real time. Example “Based on your preferences, we thought you’d love these sandals. Enjoy 10% off today only!” Value Increase customer lifetime value and boost sales.
Send Back-in-Stock Alerts Based on Customers’ Favorite Items
Opportunity Deliver an automated, personalized notification to inform customers when an item they’ve favorited is back in stock. Example “Our yellow floral summer dress is back in stock! Get it before it’s gone!” Value Drive customer loyalty by bringing attention back to products in an effective way and avoid loss of purchase.