Why You Need a CDP With Marketing Automation for Your Marketing Tech Stack
Every marketer understands the importance of collecting and utilizing customer data to streamline your customer relationship management, your marketing efforts, and to increase conversions. But before you can put all of your customer data to work, you need to choose the right tools for the job. Because it can be challenging to make sense of […]
Target Ads to Audiences Who Haven’t Opened an Email or SMS
Opportunity Capture missed conversion opportunities by retargeting audiences who haven’t opened emails or SMS through ads and social media. Example If a customer didn’t open your email or SMS campaign, target them with ads via Instagram to make sure that your message and/or promotion hits home. Value Improve customer experience and increase engagement.
Rapha Racing Sees +31% Purchase Events from Facebook Ads With Bloomreach’s Conversions API
Rapha Racing is getting a more accurate picture of its Facebook Ads performance with the ability to see 31% more purchase events in Facebook Ads Manager. Rapha Racing makes the world’s finest cycling clothing. For 15 years, these products have redefined comfort, performance, and style for cyclists from absolute beginners through to WorldTour professionals.
Episode 56: Marketing to the Future — How to Sell to Gen Z
What does it take to market to and serve Gen Z effectively? What motivates them? What channels do they use? And how do they engage with brands? Join us as we explore the future of marketing and how to connect with the next generation of consumers. Tune into this special episode for discussions around: Gen […]
Notino Expands Its Omnichannel Strategy With Bloomreach Engagement
Founded in 2004, Notino is the largest beauty-specialist online retailer in Europe. The company aims to make high-quality beauty products accessible to everyone with an online store that operates in 27 countries and offers 100,000 unique products from 2,500 global and smaller local brands. Notino also has a growing network of brick-and-mortar stores, which can […]
4Home Achieves 800% ROAS Increase With Bloomreach Engagement
4Home is a retailer that has specialized in home, garden, and practical goods since 2004. It offers stylish home textiles, original home decorations, and modern kitchen equipment. 4Home uses Bloomreach Engagement to unify its customer data and create marketing campaigns across channels that drive revenue.
