Sofology Weaves Online and Offline Data Into Personalized Customer Journeys with Bloomreach
Sofology is a British sofa retailer driven by one mission — to help everyone feel at home on a sofa they love. With 57 stores across the UK, the brand offers a curated collection of handcrafted, made-to-order designs. From shape and style to size and shade, every detail can be customized to create the sofa […]
How To Reduce Cart Abandonment: The Role Of AI-Powered Personalization in Profitable Sales
Cart abandonment can be a silent killer of ecommerce revenue. You spend time and money bringing customers to your site, they browse, add products to their cart, and then… nothing. They leave without completing the purchase. A staggering 70% of shopping carts are abandoned across the ecommerce world. That’s a huge missed opportunity for profitability. […]
How AI Technology Will Transform Customer Engagement
While it might seem like artificial intelligence should stay out of customer service, it’s actually a major advantage for creating great customer experiences. Human interaction is still important, but today’s shoppers expect brands to know their needs and respond quickly and accurately — something AI excels at. AI technology can help identify and meet customer […]
Omnichannel Loyalty Programs: A Comprehensive Guide for Businesses
One of the biggest challenges for any business is getting customers to keep coming back. After all, customer loyalty is what keeps a business thriving. This is why brands offer customer loyalty programs — to maintain lasting relationships and convert them into repeat buyers. However, many brands make a common mistake. They think traditional loyalty […]
Bloomreach Named a Leader in the 2025 Gartner Magic Quadrant for Personalization Engines
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Sneak Peek: How Bloomreach Is Changing Marketing Automation With AI
At Bloomreach, we’ve long been pioneers in AI-driven marketing automation. With the latest advancements in artificial intelligence, we’re pushing the boundaries even further. We’ve already brought some of these innovations to life, but I’m excited to share what our team has been diligently working on: the next generation of Loomi AI in Bloomreach Engagement. By […]
