The Ultimate Guide to the Omnichannel Customer Journey

Creating an omnichannel customer journey map

Picture a customer visiting your store — trying on clothes, chatting with a salesperson, maybe even using your mobile website for a quick price check. Now imagine replicating that smooth, effortless experience across every digital touchpoint you have with your customers. An omnichannel customer journey brings this idea to life. It’s all about creating a […]

Omnichannel Loyalty Programs: A Comprehensive Guide for Businesses

Using omnichannel loyalty programs to engage and retain customers

One of the biggest challenges for any business is getting customers to keep coming back. After all, customer loyalty is what keeps a business thriving. This is why brands offer customer loyalty programs — to maintain lasting relationships and convert them into repeat buyers.  However, many brands make a common mistake. They think traditional loyalty […]

Personalize, Optimize, Convert: Bloomreach Engagement’s New Must-Have Features

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Modern marketing is all about customer data: collecting it, protecting it, and analyzing it to drive smart business decisions. But actually gathering your data and turning them into actionable insights that drive results can be a challenging, time-consuming process that can leave even seasoned marketers feeling overwhelmed. Bloomreach Engagement takes a revolutionary leap forward with […]

Multichannel Marketing Under One Roof

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Introduction If you’re not already using a multichannel marketing approach, then your business could be missing out on a significant amount of potential customers. By utilizing multiple channels, businesses can reach a wider audience and improve customer loyalty like never before. Multichannel marketing is the strategy of leveraging offline and online channels to create a […]

Life With Bloomreach

Watch this video to learn what your life could look like when you use Bloomreach.