Lower CAC With Lookalike Customer Segments Based on LTV or Purchase Intent
Opportunity Lower customer acquisition cost (CAC), increase brand visibility, and drive traffic to a website, product, or service while increasing your return on investment. Example Create lookalike audiences using a seed list of high-value customers that’s based on lifetime value (LTV) or purchase intent. Value Target specific segments based on demographic, behaviors, and interests, and […]
Reengage Inactive Customers Through an Omnichannel Win-Back Campaign
Opportunity Create a win-back campaign that’s consistent across web, mobile, and email. Then, leverage customer data to personalize messages, A/B test, and optimize based on real-time interactions. Example Use retargeting ads to showcase products or services that the customer has shown interest in while offering personalized messages and incentives (e.g., “We think that jacket would […]
Drive Hesitant Customers to the Finish Line With Social Proof
Opportunity Build trust with potential customers through positive testimonials showcasing existing customers’ experiences, helping them overcome any objections or hesitations. Example Add reviews from real customers at your checkout page to convince doubters when buying your brand’s products or services (e.g., “This is what our customers say about these sneakers: ‘It’s like I’m walking on […]
Retarget Customers Who Interacted With Your Campaign but Didn’t Convert
Opportunity Don’t miss a conversion opportunity by targeting audiences who have opened your email but didn’t convert via Snapchat Ads. Example Serve a Snapchat ad to an audience who opened, but did not click your email. Value Increase conversions and lifetime value.
Profit-Focused Ad Targeting Powered by AI
Opportunity Reduce your customer acquisition cost (CAC) on platforms like Facebook, Snapchat, and TikTok. Loomi pinpoints customers who generate low or negative profits for your business. By syncing this segment with your audience, you can exclude them from ad retargeting efforts. Example Loomi identifies that customers who purchase low-cost items from your online store tend […]
Target Ads to Audiences Who Haven’t Opened an Email or SMS
Opportunity Capture missed conversion opportunities by retargeting audiences who haven’t opened emails or SMS through ads and social media. Example If a customer didn’t open your email or SMS campaign, target them with ads via Instagram to make sure that your message and/or promotion hits home. Value Improve customer experience and increase engagement.