Can Fast Shipping and Sustainability Coexist in Ecommerce?

Roxy and Elena on the Commerce Experience Podcast

With one-click orders and two-day shipping becoming the norm, how can companies align with these consumer expectations while embracing sustainability?  In today’s episode of Commerce Experience, Roxy and Elena chat about the sustainability landscape in ecommerce. They highlight cost-saving and eco-friendly strategies while discussing how brands, like Patagonia and IKEA, are embracing sustainability through initiatives […]

One-Click Checkout: How Simplified Payments Supercharge Shopping

Roxy and Elena on the Commerce Experience Podcast

Online payments are rapidly becoming more seamless, and the question is: Is your brand keeping up? As consumers increasingly demand convenience, simplified payment options are not just a preference; they’re reshaping the future of ecommerce transactions. In this episode of Commerce Experience, Roxy and Elena discuss the evolving landscape of online checkouts, from one-click purchasing […]

Marketing on Roblox: The Next Big Thing or Just Hype?

Roxy and Elena on the Commerce Experience Podcast

Virtual concerts on Roblox gained massive popularity during the pandemic, but did you know brands are now using the game to leverage immersive marketing tactics to connect with Gen Z and Gen Alpha? In this episode, Roxy and Elena explore the growing appeal of Roblox as a marketing channel, where major brands like Nike, Hilton, […]

HMV Uses AutoSegments to Discover Valuable New Google Ads Segment

case-study_hmv_cover

HMV is a British music and entertainment retailer founded in 1921. It is known for its extensive range of products, including music, DVDs, Blu-rays, video games, and other entertainment items. As a legacy brand that’s seen multiple phases of fandom and music consumption, HMV continues to thrive because of its engaging, omnichannel customer experience and […]

Life With Bloomreach

Watch this video to learn what your life could look like when you use Bloomreach.