IIAA Scales Multi-Brand Marketing and Achieves 5x Campaign Revenue Growth With Bloomreach
Industry: Beauty The International Institute for Active Ageing (IIAA) is home to scientifically proven, planet-positive skin health brands that are redefining how people feel in their skin. Leading with science, innovation, and knowledge, IIAA is transforming the beauty industry through a holistic approach to skin health. As the umbrella company for four interconnected brands — […]
How AI in Customer Engagement Transforms CX: 5 Proven Strategies
While it might seem like artificial intelligence should stay out of customer service, it’s actually a major advantage for creating great customer experiences. Human interaction is still important, but today’s shoppers expect brands to know their needs and respond quickly and accurately. AI excels at both. AI-powered personalization tools can help identify and meet customer […]
How Bloomreach Is Changing Marketing Automation With Campaign Agents
At Bloomreach, we’ve long been pioneers in AI-driven marketing automation. With the latest advancements in artificial intelligence, we’re pushing the boundaries even further. We’ve already brought some of these innovations to life, but I’m excited to share what our team has been diligently working on: campaign agents, which are built using our powerful Loomi AI […]
Sofology Weaves Online and Offline Data Into Personalized Customer Journeys with Bloomreach
Sofology is a British sofa retailer driven by one mission — to help everyone feel at home on a sofa they love. With 57 stores across the UK, the brand offers a curated collection of handcrafted, made-to-order designs. From shape and style to size and shade, every detail can be customized to create the […]
How To Reduce Cart Abandonment: The Role Of AI-Powered Personalization in Profitable Sales
Cart abandonment can be a silent killer of ecommerce revenue. You spend time and money bringing customers to your site, they browse, add products to their cart, and then… nothing. They leave without completing the purchase. A staggering 70% of shopping carts are abandoned across the ecommerce world. That’s a huge missed opportunity for profitability. […]
Bloomreach Named a Leader in the 2025 Gartner Magic Quadrant for Personalization Engines
Discover why we are recognized