The Customer Journey Pitfalls Your Shoppers Notice
Modern customers expect modern shopping experiences. They know that the businesses they shop at collect data from their interactions, and in return, they expect that the knowledge gained will be used to create personalized journeys that help them find the products they need. But customers are all too familiar with disjointed, impersonal marketing campaigns. They’ve […]
5 of Bloomreach’s AI Features That Will Revolutionize Your Marketing
Everyone knows that AI is a beneficial tool for marketers. But there’s a huge difference between businesses that tack AI onto their marketing plans and those that harness artificial intelligence to supercharge their entire marketing strategy. With the right approach, artificial intelligence can optimize every aspect of your marketing efforts. It can make workflows more […]
Succeed in the Age of AI with a Unified AI Strategy
AI is evolving at a tremendous rate, especially in its applications for ecommerce marketing. Only a few years ago, enhancing personalization with AI was considered cutting-edge. Today, with the rate of innovation we’re now seeing, leveraging AI in ecommerce marketing has become an expectation. However, while 80% of CMOs are planning to increase their investments […]
The Ultimate Guide to the Omnichannel Customer Journey
Picture a customer visiting your store — trying on clothes, chatting with a salesperson, maybe even using your mobile website for a quick price check. Now imagine replicating that smooth, effortless experience across every digital touchpoint you have with your customers. An omnichannel customer journey brings this idea to life. It’s all about creating a […]
Personalize, Optimize, Convert: Bloomreach Engagement’s New Must-Have Features
Modern marketing is all about customer data: collecting it, protecting it, and analyzing it to drive smart business decisions. But actually gathering your data and turning them into actionable insights that drive results can be a challenging, time-consuming process that can leave even seasoned marketers feeling overwhelmed. Bloomreach Engagement takes a revolutionary leap forward with […]
Best Campaigns For Ecommerce Profitability
