Profit-Focused Ad Targeting

Reduce Customer Acquisition Cost by Excluding Low-Profit Customers

Loomi AI identifies customers who generate low or negative profits, allowing you to exclude them from ad retargeting on Facebook, TikTok, and other platforms. For example, customers who only purchase discounted items can drain your marketing budget without delivering meaningful returns. Transform your advertising spend into a precision instrument that targets only high-value prospects.

Channel

Products:

Marketing Automation

Industries:

Ecommerce Financial Services Gaming Hospitality & Restaurants Retail Sports Travel & Transporation

Goal:

Drive Traffic

Metrics:

Revenue Revenue Per Visitor

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Why Marketers Use Bloomreach for AI-Powered Profit Optimization

Traditional advertising platforms waste budget on customers who will never become profitable, driving up acquisition costs without improving ROI. You need intelligent segmentation that goes beyond basic demographics to identify true profit potential. Bloomreach Engagement, powered by Loomi AI, analyzes customer behavior patterns and lifetime value predictions to automatically exclude low-profit segments from your ad targeting. This commerce-first approach ensures every advertising dollar works harder to drive sustainable growth.

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Ad Audiences

Profit-Focused Ad Targeting Powered by AI

Loomi AI pinpoints customers who generate low or negative profits for your business, enabling you to exclude them from ad retargeting efforts on platforms like Facebook, Snapchat, and TikTok. For example, customers who purchase only low-cost items from your online store with negative lifetime value can be automatically excluded from your advertising campaigns. This strategic approach allocates your marketing budget more effectively toward customers who drive higher profits, optimizing your customer acquisition cost and increasing overall profitability.

Recommended Product:

Ads and Retargeting

How It Works

Loomi AI analyzes your customer data to identify purchasing patterns, including order values, product preferences, and lifetime value predictions across your entire customer base.

The AI automatically segments customers who consistently purchase low-margin items or demonstrate negative lifetime value indicators, such as frequent returns or promotion-only buying behavior.

These low-profit segments are synchronized with your advertising platforms, including Facebook, TikTok, Snapchat, and other major ad networks through seamless API integrations.

Marketing budget is reallocated toward high-value customer segments, improving overall campaign performance and reducing customer acquisition costs across all channels.

Continuous AI learning refines segment definitions based on actual purchase outcomes, ensuring your exclusion lists become more accurate over time.

Retail +34% Impressions

HMV Uses AutoSegments to Discover Valuable New Google Ads Segment

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Campaigns Built Using AI-Led Profit Optimization Strategies

See how iconic entertainment retailer HMV leveraged Bloomreach Engagement’s AutoSegments to uncover a valuable audience segment previously overlooked by traditional ad targeting methods. With AI-powered segmentation, HMV was able to identify and prioritize high-value customer groups, while excluding lower-profit or unprofitable segments — leading to more efficient ad spend and improved return on investment. This approach closely aligns with our profit-focused ad targeting use case, where AI enables businesses to automatically exclude unprofitable customers from ad campaigns, ensuring every dollar is aimed at driving meaningful growth.

Target Audience for AI-Powered Marketing Efficiency

Retail brands that spend significantly on social media advertising, beauty companies with varied product margins, food and beverage brands managing customer acquisition costs, travel companies optimizing ad targeting, and outdoor equipment retailers. Particularly valuable for businesses with diverse product portfolios where customer profitability varies widely.