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AIEmail

Contextual Personalization: Right Product

Deliver the Right Product Recommendation to Each Customer Automatically

Transform every customer touchpoint with AI recommendations that understand context. Loomi AI analyzes real-time preferences, historical interactions, and behavioral patterns to automatically serve personalized product recommendations that resonate. For example, show loyal customers their favorite product categories while introducing new visitors to bestsellers. Perfect your personalization strategy without the guesswork.

Channel

Contextual Personalization: Right Product

Bloomreach showing how AI-powered contextual personalization recommends the right products to each customer

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Products:

Marketing Automation

Industries:

Ecommerce Gaming Hospitality & Restaurants Retail Travel & Transporation

Goal:

Acquire Customers

Metrics:

CLTV Conversion Rate Revenue

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Why Marketers Use Bloomreach for AI-Driven Contextual Personalization

Generic one-size-fits-all campaigns leave money on the table — over 80% of customers expect personalized experiences, but most brands struggle to deliver at scale. You need AI that can analyze countless data points in milliseconds and automatically choose the best content variant for each individual. Bloomreach Engagement removes the complexity from contextual personalization, letting you deliver truly relevant experiences that drive engagement and conversions.

Get Inspired: Run Personalized Contextual Experiences With Bloomreach

Newsletter

Website Recommendations

Boost Email Conversions With AI-Powered Contextual Personalization

Transform newsletters from generic broadcasts into personalized experiences. Loomi AI automatically analyzes customer context and selects the email variant each recipient is most likely to engage with. Perfect for travel companies promoting multiple destinations, retailers showcasing seasonal collections, or any brand wanting to maximize email performance. Boost engagement and conversions by showing each customer the content that resonates most with their preferences and behavior patterns.

Recommend the Right Products to Each Customer With AI-powered Contextual Personalization

Dynamically personalize every website visit with intelligent product recommendations. Loomi AI selects the optimal recommendation engine based on each visitor, showing personalized suggestions to returning customers while displaying trending items to first-time visitors. Increase customer experience, engagement, and lifetime value by automatically serving the most relevant product recommendations.

How It Works

Marketers identify the places where personalized product recommendations should be featured and select a personalization strategy.

Loomi AI analyzes each customer’s context in real time, including browsing behavior, purchase history, preferences, and current session data to understand their unique profile.

The system automatically selects the most relevant product to recommend, whether that’s personalized suggestions for known customers or trending products for new visitors.

Customers receive tailored experiences across email, web, and other touchpoints without seeing generic content, increasing their likelihood to engage and convert.

Fashion Retail -75% time

Desigual Personalizes Global Campaigns at Scale With Bloomreach

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Campaigns Built Using Intelligent Contextual Personalization

Looking to deliver the right message to each customer automatically? See how fashion brand Desigual achieved exactly that using Bloomreach. With a global audience spanning 100+ markets and a lean three-person team, Desigual unified its customer data into a single view and leveraged dynamic email templates to create automatically personalized communications. Whether it’s cart abandonment emails, loyalty messages, or newsletters with personalized products, each campaign is tailored using real-time data — dramatically reducing campaign creation time by 75% and enabling the team to launch over 80 personalized campaigns in 72 countries. This is contextual personalization at scale.

Target Audience for Dynamic Contextual Personalization

Retail brands with diverse product catalogs, travel companies promoting multiple destinations, hospitality businesses with location-specific offers, and ecommerce sites wanting to maximize engagement through personalization. Particularly valuable for businesses with varied customer segments and complex product portfolios requiring intelligent content selection.