Campaign Promo via On-Site Banner

Drive Traffic With Strategic On-Site Campaign Banners

Transform your website into a powerful promotional engine by strategically placing campaign banners. Campaign banners showcase current sales, seasonal events like Black Friday, and product promotions directly on category and product pages.

For example, furniture retailers can promote their summer sale across all living room categories while simultaneously highlighting back-to-school deals. This targeted approach ensures maximum visibility for your campaigns exactly when customers are browsing related products.

Channel

Products:

Autonomous Search Marketing Automation

Industries:

B2B Ecommerce Financial Services Gaming Hospitality & Restaurants Retail Sports Travel & Transporation

Goal:

Drive Traffic

Metrics:

Conversion Rate

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Why Marketers Use Bloomreach for Website Campaign Promotions

Marketing campaigns often fail to reach their full potential when customers can’t discover them while browsing your site. You need a way to seamlessly integrate promotional messaging into the shopping experience without disrupting the customer journey.

Bloomreach makes this effortless with intelligent banner placement that connects your campaigns to relevant product pages and categories. Your promotional content appears contextually, driving traffic to campaigns while reinforcing product messaging exactly where customers are already engaged and ready to buy.

Get Inspired: Run Sitewide Banner Promotions Seamlessly

Banner

Create Banners To Promote Your Campaigns on Your Site

Create targeted banners that showcase current sales and seasonal calendar events like Black Friday and back-to-school promotions. Drive traffic and reinforce your products on pages with content in your current campaigns.

How It Works

Set up campaign banners in Bloomreach by defining your promotional message, visual assets, and target campaigns you want to promote.

Configure banner placement rules to display on relevant category pages and product pages that align with your campaign themes.

Customers browse your site and automatically see contextual campaign banners on pages related to promoted products or categories.

Monitor banner performance and campaign traffic to optimize placement and messaging for maximum impact.

Target Audience for Campaign Banner Strategies

Retail brands running seasonal campaigns
Furniture and home goods retailers promoting sales events
Fashion brands launching seasonal collections
Ecommerce sites with multiple product categories

Particularly valuable for businesses with frequent promotional campaigns, seasonal inventory, or those looking to increase campaign visibility across their entire site experience.