Shopping behavior on the B2B customer side continues to change dramatically driven by digital developments. Companies will have to act across channels to forge connections with their customers and to build loyalty.
Roy Machielsen, Osudio
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The latest trends in B2B shopping behavior
The common challenges of digital innovation in B2B and how to overcome them
4 practical steps to take now to win in B2B digital customer experience
B2B companies across all industries are facing the ultimate customer ultimatum: Make B2B shopping as easy as B2C or we'll find someone else who will.
Legacy systems, complex integrations needs and multi-touch selling cycles make digital transformation a daunting journey for B2B companies.
However, for the companies willing to embrace digital, there in an incredible amount of opportunity to leap ahead of the competition and differentiate on customer experience.