Subscriptions are everywhere, from streaming services to pet supplies delivery — and they’re changing the ecommerce industry in ways we couldn’t have imagined even 20 years ago.
In today’s episode of Commerce Experience, Roxy and Elena examine the world of subscription models and how brands are building loyal customers (and recurring revenue streams) with convenience and predictability. But as competition grows, so do the challenges of standing out and keeping subscribers engaged and interested in your services.
Is there a secret behind successful subscriptions? And what does it take to win over the notoriously fickle modern customer long term?
TL;DR:
- How subscription models have transitioned from novelty to a cornerstone of modern ecommerce
- The balance between predictable revenue benefits and the challenges of churn and customer fatigue
- Proven strategies to attract, engage, and retain loyal subscribers through personalization and consistent value
