As modern B2B buyer behaviors and expectations become increasingly different from their predecessors, B2B organizations need to make the necessary investments in digital in order to stay relevant.
If anything, Covid-19 has shown the real opportunity that digital commerce presents for B2B. It can therefore be expected that more companies will pick up pace in their digital transformation effort in 2021.
To provide you a head start over your competition, we’d like to offer you one of the latest Gartner B2B reports discussing how investments in digital commerce can result in cost optimization, revenue growth and improved customer experience. Enjoy!