Hybrid, Agile & Modular Web Content Management
How open source, open standards & the cloud can enable a modular solution, speed up time-to-market, and improve digital marketing agility.
As marketing and communications departments take more and more control over the creation and delivery of Web content, the amount of such content, along with the amount of tools for producing it, have increased like never before. Enterprise web content management systems have sometimes struggled to keep up with the onslaught, leading to breakdowns in content delivery, cross-team collaboration, and ultimately business agility.
In this whitepaper, we discuss the best practices for selecting a future-proof content management system that will support, not hinder, a content-centric, customer experience- focused business strategy.
- Increased speed and responsiveness across all channels
- Better conversion thanks to better performance and increased availability of content
- Add, change, test and target new content quickly, keeping you ahead of your competition
The key with a hybrid, modular web content management solution is that it must integrate seamlessly into existing Web channels.
Robert Rose, Digital Clarity Group