12 Steps to Perfect Personalization
Personalization is no longer just a sexy discussion topic at mar-tech conferences. Each click to your home page comes from a real person looking for something - and in the rush to build attractive websites, expand additional channels, upgrade the backend, manage logistics, most companies have overlooked this.
In the past, customers simply walked into stores and found a friendly clerk who helped them find what they wanted. That kind of personal customer attention remains exceedingly rare in the digital age. While retailers, brands and B2B companies talk a great deal about the need to personalize the customer experience, very few do it well.
This paper outlines a dozen ways to provide the kind of personalization that will please your visitors. You’ll learn to build a profile of each buyer that includes past purchases, recent online activity, preferences, informational needs, and much more.