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12 Steps to Perfect Personalization

Personalization is no longer just a sexy discussion topic at MarTech conferences. Each click on your site comes from a real person looking for something and - in the rush to build attractive websites, expand additional channels, upgrade the backend, and manage logistics -  many companies have overlooked this. 

In the past, customers simply walked into stores and found a friendly clerk who helped them find what they wanted. That kind of personal customer attention remains exceedingly rare in the digital age. While retailers, brands and distributors talk a great deal about the need to personalize the customer experience, very few do it well.

This paper outlines a dozen ways to provide the kind of personalization that will please your visitors.

You’ll learn:

  • Why a personalized site experience is a financial must in eCommerce

  • How to build a profile of each buyer that includes past purchases, recent online activity, preferences, informational needs, and more

  • Strategies on blending search, merchandising, and content for more impactful commerce

Useful for:

  • eCommerce professionals from enterprise brand, retail, and distributing companies.

Download the white paper now.