Whitepaper

12 Steps to Perfect Personalization

Know your customers, perfect personalization with these 12 steps.

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You’ll learn:

  • Why a personalized site experience is a financial must in eCommerce
  • How to build a profile of each buyer that includes past purchases, recent online activity, preferences, informational needs, and more
  • Strategies on blending search, merchandising, and content for more impactful commerce

Personalization is no longer just a sexy discussion topic at MarTech conferences.

Each click on your site comes from a real person looking for something and - in the rush to build attractive websites, expand additional channels, upgrade the backend, and manage logistics -  many companies have overlooked this. 

This paper outlines a dozen ways to provide the kind of personalization that will please your visitors

 

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