A Marketer's Guide to CMS

Create, target, and optimize digital experiences at scale 

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A modern CMS understands the ever-growing responsibilities of marketers and enables teams to build experiences that delight today’s customers


Download this whitepaper to learn:

  • What CMS capabilities can significantly improve your team collaboration
  • How a CMS can help you drive brand consistency
  • How a CMS can help you leverage audience segmentation and content targeting

In order to attract, convert and retain customers, companies need an outstanding digital presence be it a website, an app, a landing page or a combination of everything.

A crucial step in achieving this is ensuring it’s easy for marketers to create and publish the right content across the entire experience. 

That’s where a content management system (CMS) comes into play. A CMS usually sits at the center of your marketing team’s processes for managing onsite content, launching campaigns, releasing new editorial pieces, building your brand and more. 


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