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A Marketer's Guide to CMS

Create, target, and optimize digital experiences at scale 

In order to attract, convert and retain customers, companies need an outstanding digital presence be it a website, an app, a landing page or a combination of everything. A crucial step in achieving this is ensuring it’s easy for marketers to create and publish the right content across the entire experience. 

That’s where a content management system (CMS) comes into play. A CMS usually sits at the center of your marketing team’s processes for managing onsite content, launching campaigns, releasing new editorial pieces, building your brand and more. 

Download this whitepaper to learn:

  • What CMS capabilities can significantly improve your team collaboration
  • How a CMS can help you drive brand consistency
  • How a CMS can help you leverage audience segmentation and content targeting
"A modern CMS understands the ever-growing responsibilities of marketers and enables teams to build experiences that delight today’s customers"