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Social Proof Banner

This Use Case provides a standard view count banner to drive social proof on product detail pages. It displays a banner to the visitor: “X customers are looking at this” to drive conversion and overall revenue.

Goal

Performance

Maturity

Advanced

Channel

Web Personalization

Tags

Brand Reputation, Customer Behaviour, Customer Experience, Purchase Experience

Metrics

Conversion Rate, Revenue, RPV (Revenue per Visitor)

Industries

Businesses often strive to increase their product page conversion as their customers keep viewing the items, but do not end up making a purchase. This Use Case speeds up the customer decision-making process with a social proof banner, showing how many other customers looked at the product. This creates a sense of urgency, increases the item’s importance in your customer’s eyes, and increases total revenue.

“This social proof banner has already generated up to 36% increases in conversion rates for Bloomreach Engagement clients! Join the success story and increase your product page conversions too!”

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