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Birthday Campaign
Increase your brand loyalty by surprising your customers with a discount on their birthday. Send them a personalized email with a gift to show how you're thinking about them on their special day! Remember, timing is key.
Goal
goal-retention
Channel
channel-email
Metrics
metric-conversion-rate,
metric-revenue,
metric-purchase-frequency
Maturity
maturity-basic
Tags
use-case-tag-customer-loyalty,
use-case-tag-brand-love
Have you ever reached out to your customers on their birthday? Make them feel special with a personalized message and gift (voucher/coupon code) to help them celebrate. Connecting with your customers on their birthdays strengthens brand loyalty.
“Compared to regular promotional campaigns, birthday campaigns result in a 481% higher transaction rate, generate 342% more revenue per email, and have a 179% higher unique click rate.”
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