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Omnichannel Reactivation Campaign for Disengaged Email Subscribers

Targeting lapsing customers with highly personalized email communication including personalized subject, content, and potential purchase recommendations, will aid in reactivating them and re-engaging with the brand in a form of a purchase. If customers are unresponsive to email, another personalized SMS will be sent to them.

Goal

Retention

Maturity

Advanced

Channel

Omnichannel

Tags

AI Product, Content Personalization, Customer Experience

Metrics

Active Subscriber Base, CLTV, Conversion Rate, Purchase Frequency, Revenue

Industries

The use case helps marketers connect with customers who did not engage with email campaigns, or who have not made a recent purchase. The engagement is induced by personalized reactivation consisting of a set of communications to the customers.

“The truth is, it costs 5 times more to acquire a new customer than to sell to an existing one. This means your database of email subscribers is a gold mine. Run a reactivation marketing campaign and send out emails or sms with win-back special offers.”

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