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Abandoned Browse Email

This use case consists of a campaign that automatically sends a personalized email to customers who have left your e-store without a purchase but have viewed at least three items. Get a custom evaluation dashboard, a working automated scenario, and a prebuilt email template with a personalization block that shows the last three browsed products, all in one place.

Goal

Performance

Maturity

Basic

Channel

Email

Tags

Content Personalization, Customer Behaviour

Metrics

Conversion Rate, Revenue, RPV (Revenue per Visitor)

Industries

Available in Use Case Center

A common challenge for many marketers is to engage with the customer at the right point in their shopping journey. This use case focuses on customers who have looked at multiple products, but have not yet made a purchase.

“Have a ready-to-use solution for essential bottom-funnel marketing tactics. Browse abandonment emails have an 80.9% higher open rate and 50.5% higher click-through rate than traditional emails, while currently 28.04% of all browsers that open these emails will click through and return to the site.”

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