Heighten Customer Loyalty With a Personalized Product Discovery Experience
Each year, ecommerce brands invest time and resources in trying and testing different strategies to increase everything from conversion rates to customer loyalty. However, it’s increasingly challenging to make meaningful headway in these key results. That’s because today’s shoppers crave a highly personalized shopping experience tailored to their preferences, especially during the product discovery phase, […]
How Does AI Improve Personalized Search Results for Ecommerce?
Think about the last time you searched for a product online. Did you instantly find exactly what you were looking for? If so, that wasn’t luck, it was AI-powered search in action. For ecommerce businesses, personalized search isn’t just a convenience — it’s a competitive advantage. Today’s shoppers expect search engines that don’t just match […]
Bloomreach Named a Leader in the 2025 Gartner Magic Quadrant for Personalization Engines
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Don’t Build Your Search Strategy on Lies and Misinformation
There’s been plenty of confusion and misinformation in the market around ecommerce search. Vendors make bold claims about which search technologies are on the way out and which ones are “innovative,” but these claims are often misleading or outright false. A lot of technical jargon also gets thrown around, leading to confusion about what’s current […]
6 Ways To Engage Your Customers With a Conversational Shopping Strategy
Is conversational shopping part of your 2025 strategy? If not, now’s the time to seriously consider conversational commerce if you hope to keep your customers coming back. As conversational AI has evolved, so too have consumer expectations. They expect personalization, and they expect it fast. With a conversational shopping solution, you’ll be able to create […]
Burton Taps Into Loomi AI and Bloomreach Discovery for Conversion-Boosting Insights
Building on a legacy that began in 1977 with Jake Burton Carpenter’s vision, Burton is committed to delivering high-quality snowboarding gear, reducing environmental impact, and promoting fair labor practices — all while honoring its founder’s pioneering spirit. From transforming a backyard hobby into a global sport, the company remains at the forefront of innovation and […]
