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How Pixers Uses Bloomreach Engagement to Promote Personalized Customer Experiences
Pixers is a home decor marketplace that operates in more than 20 countries across Europe and the United States.
It regularly partners with artists and influencers to sell personalized textiles, murals, wallpapers, posters, and other home decor products directly from its website, which is available in 13 different languages.
The Challenge
Pixers had newfound marketing goals in mind and knew it needed a sophisticated tech solution to achieve them. The company wanted to create a powerful and personalized end-to-end user experience for its prospects and returning customers.
Not only did its marketing processes need to be revamped, but Pixers was also hoping to completely automate them through email campaigns that would base each correspondence on consumer preferences, browsing tendencies, and shopping behavior.
Bloomreach offers great technology and a team of experienced experts, who advise us every day. We cooperate closely with the team and feel they do their best to help us use the platform to its maximum potential.
Michał Kanak
Chief Technology Officer for Pixers
The Solution
Pixers used Bloomreach Engagement, which is hosted on the Google Cloud Platform (GCP), to develop its digital marketing strategy and better accommodate the modern shopper. The new, scalable approach also helped the business accelerate the already rapid shift toward digital-first retail experiences.
Pixers took advantage of Bloomreach features, such as drag-and-drop personal journeys, optimal send times, and data-driven retargeting campaigns, to custom tailor its marketing approach and drive business results.
The objective was to send more meaningful and impactful emails that hit all of the company’s performance KPIs. These emails could be automated, targeted, and completely customized for each language and country.
The Results
Thanks to Bloomreach’s comprehensive platform, Pixers achieved the results it wanted. Instead of email performance decreasing due to reduced correspondence, open and click-through rates, as well as orders per email, experienced a significant increase.
Now, Pixers hits all of its designated email performance KPIs and sees improvements on its already impressive metrics. It’s a win-win for the home decor company, which was looking to expand its reach and enhance its appeal to online customers during the pandemic.
