Making sure your ecommerce business stands out in a crowded market requires a particular kind of marketing platform — one that can create personalized customer experiences, scale with your business, and give you the insights and tools to optimize your entire marketing strategy.
Bloomreach offers all this and more. And for brands that run on Shopify, it’s never been easier to utilize the incredible capabilities that Bloomreach offers.
Bloomreach Engagement’s Shopify native integration enables brands to better consolidate and leverage their Shopify data, seamlessly execute omnichannel marketing campaigns that resonate with every customer, and make data-driven decisions. Powering all of this is Loomi, our AI for ecommerce. With Loomi connecting your customer and product data to your marketing efforts, you can create targeted ecommerce journeys across every channel, in real time, and at scale.
Wondering how Bloomreach’s AI-powered platform can help your Shopify business excel? Here’s everything you need to know about our integration, along with a run-down of the revolutionary marketing features that Loomi provides.
Why Bloomreach and Shopify Make the Perfect Pair
Many brands rely on a patched-together tech stack for their marketing strategy, with various point solutions that handle specific channels — your emails are built into one platform, your SMS campaigns in another, and so on.
But you need to plug all your data into these different solutions to ensure your campaigns are relevant, timely, and profit-driving. Each campaign should incorporate the most up-to-date product and customer data from your Shopify store, and different campaigns on different channels need to work together to offer connected customer experiences.
Uniting all these moving parts is one of the biggest challenges holding modern marketers back, but this level of cohesion is exactly what Bloomreach Engagement achieves. With omnichannel automation and the power of AI, our platform brings every aspect of your business together in one solution, allowing marketers to build seamless and data-driven campaigns across email, SMS, and more.
Level Up With AI-Powered Marketing
How does Bloomreach bring all these various aspects of your business together? With the power of our ecommerce-specific AI, Loomi.
Loomi is the connective tissue that makes Bloomreach the leading all-in-one platform, linking all our marketing and automation capabilities into one comprehensive solution. Our AI is trained to solve the greatest challenges of personalization, working tirelessly to integrate your data, channels, and orchestration tools and help you deliver next-level customer experiences at every touchpoint.
Once your Shopify store is connected to Bloomreach Engagement, Loomi gets right to work retrieving all your customer information, past orders, and product details from Shopify, as well as importing your product catalogs and registering any updates to your customer data in real time.
All the information you have on each customer’s relationship with your brand gets organized into a single customer view, offering need-to-know insights on each user that you can use to fuel personalized campaigns. This data is connected to the channels your customers want to engage with, along with the automation tools you need to make their customer journeys feel seamless.
Plus, getting this process up and running takes no time at all. Bloomreach offers above-and-beyond customer support and a collection of ready-to-launch use cases within the platform — complete with preset analytics to deliver quick value with minimal effort. Whether your goal is acquisition, performance, retention, or insights, we’ve got you covered.
Combined with our platform’s native out-of-the-box integrations, Bloomreach can break down data silos and be a consolidating solution for your entire Shopify ecosystem, integrating seamlessly with all the top Shopify apps so you never need to switch platforms.
Leverage Loomi To Optimize Every Touchpoint
Once Bloomreach is implemented, the possibilities are limitless. You can harness Loomi to optimize your campaigns and dive deep into the analytical details that make a real difference.
Our AI-powered platform can spot overarching patterns, trends, and key insights to help you translate them into profitable campaigns through customizable reports, dashboards, funnels, segments, and more that give you a deeper understanding of your entire customer base.
Loomi also shows you which channels are most successful and worthy of your marketing spend, which audiences have the highest customer lifetime value, which users convert more via email vs. SMS, and more.
Plus, Loomi can zero in on the data points that matter to each individual customer. For example, you can predict future customer behavior, such as when a customer is likely to buy or churn. Use these insights to create campaigns with personalized product recommendations that speak directly to each customer’s needs and account for their fast-changing buying habits. Our AI can also select the best offer to drive conversions and help you send campaigns at the optimal time based on every recipient’s engagement level.
All these incredible AI-powered features are ready to be implemented as soon as Bloomreach is connected to your Shopify store. You can use our drag-and-drop orchestration tools to create the perfect automated campaigns for your audience or adopt best-in-class campaign templates from our use case center that are ready to be implemented at a moment’s notice.
The Solution You Need To Revolutionize Your Omnichannel Campaigns
For Shopify brands looking to grow and scale their business, Bloomreach Engagement is the perfect tool to take your marketing to the next level. With automation capabilities, integrated channels, and the power of AI bringing all your data together and activating it with your goals in mind, you can create seamless and personalized marketing campaigns that modern customers expect from the brands they love.
Visit our site for more information on our Shopify integration and learn how leading Shopify brands are using Bloomreach Engagement to revolutionize their marketing.
