Social Media Ad Audiences

Target the Right Customers Through Google Ads and Facebook Ads With Precise Advertising

Social media ad audiences help you reach exactly the right customers on Google Ads and Facebook Ads using your first-party data. Instead of wasting budget on broad, uninterested audiences, you can retarget past customers, exclude engaged subscribers, or create lookalike audiences from your top performers.

For example: Create a lookalike audience based on your highest-value customers to find similar prospects who are more likely to convert. Transform your advertising from spray-and-pray to surgical precision.

Channel

Products:

Marketing Automation

Industries:

Ecommerce Retail Travel & Transporation

Goal:

Drive Traffic

Metrics:

Conversion Rate Revenue Revenue Per Visitor

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Why Marketers Use Bloomreach for Social Media Advertising

Most marketers struggle with wasteful ad spend targeting the wrong audiences, leading to poor campaign performance and budget drain. You need precise audience targeting that leverages your customer data to reach people who actually want your products.

Bloomreach Engagement streamlines this process by automatically syncing your customer segments to Google Ads and Facebook Ads, enabling you to:

– Retarget past customers

– Exclude existing subscribers

– Create high-performing lookalike audiences

This data-driven approach helps you achieve your objectives with precision while minimizing unnecessary ad expenditures.

Get Inspired: Improve Social Media Targeting

Social Media Ad Audiences

Prebuilt Use Case

Streamline your advertising efforts by ensuring you reach the right customers through Google Ads and Facebook Ads. Leveraging retargeting, you can efficiently reach past customers on third-party platforms, harnessing collected data to optimize your marketing strategies and significantly enhance campaign effectiveness.

Ads audiences enable precise targeting, reaching your audience exactly where they are, while avoiding unnecessary spending on a broad, disinterested audience. Leverage your data to retarget, exclude engaged subscribers, or create lookalike audiences from your top customers. Achieve your objectives with precision and efficiency, minimizing wasteful ad expenditures.

The prebuilt use case includes two scenarios:

– Ad audiences scenario – add to the audience

– Ad audiences scenario – remove from the audience

See Documentation

“By targeting the right audience, you can trim unnecessary ad expenditures while enhancing campaign performance.”

How It Works

Set up audience segments in Bloomreach Engagement based on customer behavior, purchase history, or engagement patterns — creating targeted groups like high-value customers, cart abandoners, or recent purchasers.

Configure an automatic sync between Bloomreach Engagement and your Google Ads and Facebook Ads accounts to ensure your audiences stay current with real-time customer data.

Create retargeting campaigns to reengage past customers who showed interest but didn’t convert, bringing them back with personalized offers or product recommendations.

Generate lookalike audiences based on your best customers, allowing platforms to find similar users who are statistically more likely to convert and become valuable customers.

Monitor campaign performance and audience effectiveness through integrated analytics, optimizing your targeting strategy based on conversion rates and return on ad spend.

Telco FinTech and Telco -60% Cost per Page Visit

O2 Slovakia Builds Better Ad Audiences With Bloomreach Engagement

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Campaigns Built Using Social Media Ad Segmentation

In this case study, discover how O2, a leading telecommunications company, leveraged the first-party data gained from Bloomreach’s tracking capabilities and utilized Bloomreach’s ad targeting features to create more accurate lookalike audiences for its Facebook and Google campaigns.

This resulted in a 37% savings in cost per conversion and a 60% reduction in cost per page visit. By leveraging predictive analytics and behavioral data, the brand optimized its campaigns to target customers most likely to make a purchase — aligning perfectly with your goal of maximizing ROI.

This success showcases how similar strategies can empower your business to convert intent into action more effectively.

Target Audience for Paid Social Media Campaigns

– Performance marketers and paid media specialists managing Google Ads and Facebook campaigns who need to maximize ROI and eliminate wasted ad spend

– Digital marketing managers focused on lowering customer acquisition costs and enhancing campaign efficiency

– Marketing operations professionals using customer data for audience segmentation and retargeting

– CMOs and marketing directors at retail, travel, hospitality, and financial services companies managing large advertising budgets requiring measurable returns on ad spend