Similar Product Recommendations

Retain Customers' Time on Site With AI-Powered Similar and Co-Viewed Products

Similar product recommendations keep customers exploring your site longer by showing relevant alternatives based on what they’re currently viewing. For example, if someone views a fluted terracotta planter, Loomi AI automatically suggests other terracotta planters in different designs, enriching their shopping experience. This smart approach transforms casual browsers into engaged shoppers ready to purchase.

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Why Marketers Use Bloomreach for Similar Product Recommendations

When customers view just one product and leave, you lose potential sales opportunities. With Bloomreach Discovery, you leverage Loomi AI’s sophisticated recommendation engine to automatically surface similar products that match customer preferences. This AI-driven approach increases time on site, average order value, and conversion rates by keeping shoppers engaged with relevant alternatives they might have otherwise missed.

Get Inspired: Run Co-Viewed Product Suggestions With Bloomreach

AI-Driven Search

Retain Customers' Time on Site With Similar and Co-Viewed Products

Loomi AI automatically recommends similar products based on what customers are currently viewing, suggesting alternatives that enrich the shopping experience. When a customer looks at a fluted terracotta planter, the recommendation engine suggests other terracotta planters in different designs, keeping shoppers engaged and increasing average order size, revenue, and conversions from product detail pages and marketing campaigns.

How It Works

Customer views a product on your site, triggering Loomi AI to analyze the item’s attributes, category, and visual characteristics.

Loomi AI instantly identifies similar products from your catalog based on design, color, material, price range, and customer behavior patterns.

Similar product recommendations appear automatically on the product detail page, showing customers relevant alternatives and complementary options.

The AI continuously learns from customer interactions, refining recommendations to show the most relevant similar products for each visitor.

+17.5% Category Revenue per Visit

Interflora’s Product Discovery Blooms With Bloomreach Discovery

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Campaigns Built Using Related Item Recommendations

If you’re looking to keep your shoppers engaged and increase the time they spend on your site, just look at Interflora’s success with Bloomreach Discovery for inspiration. By leveraging AI-powered product recommendations, advanced recall algorithms, and multilingual search capabilities, Interflora was able to present relevant product suggestions — even adjusting for seasonality and peak periods — to maintain shopper interest and reduce bounce rates. This approach directly mirrors our use case of using similar and co-viewed product recommendations to retain users on-site and guide them towards making a confident purchase.

Target Audience for Cross-Sell and Similar Product Strategies

Retail brands with diverse product catalogs, home and garden retailers showcasing design variations, fashion brands with multiple styles and colors, and beauty companies with product alternatives. Particularly valuable for businesses where customers benefit from seeing similar options to make informed purchasing decisions.