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Last-Viewed Products Campaign

Convert Browsers Into Buyers With Strategic Product Reminders

Transform hesitant shoppers into committed buyers by strategically displaying their recently viewed products at key moments. When customers see that amazing denim jacket they browsed earlier appear at checkout or in an exit popup, they’re reminded of their initial interest and encouraged to complete the purchase. This subtle nudge leverages their existing product affinity to drive conversions.

Channel

On-exit banner with last viewed items banner plug and play use case center example.

01/02

Products:

Marketing Automation

Industries:

Ecommerce Hospitality & Restaurants Retail Travel & Transporation

Goal:

Acquire Customers

Metrics:

Conversion Rate Revenue Revenue Per Visitor

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Why Marketers Use Bloomreach for Recently Viewed Product Campaigns

Customers frequently browse products without purchasing, representing massive missed revenue opportunities. You need to capitalize on their demonstrated interest before they forget or find alternatives elsewhere. Bloomreach Engagement makes it effortless to track viewing behavior and display personalized product reminders across touchpoints — from checkout overlays to exit-intent popups. Our AI automatically identifies the most compelling recently viewed items and presents them at optimal moments to maximize conversion impact.

Get Inspired: Run Recently Viewed Recommendations as Campaigns

On-Exit Banner

Checkout Promo

On-Exit Banner With Last-Viewed Items

Prebuilt Use Case

A weblayer triggers when customers move their mouse toward browser tabs or the toolbar, displaying their last three viewed products in a compelling overlay. This strategic intervention catches customers at the moment of departure, giving them a final compelling reason to stay and complete their purchase. Studies show exit popups significantly outperform standard pages, with new users having less than a 10% chance of returning once they leave.

“Studies have shown that pages that use exit popups outperform in terms of conversion rate. Statistically speaking, a new user that lands on a page and then leaves has less than a 10% chance of ever returning.”

Increase AOV by Showing Customers Their Last-Viewed Items at Checkout

Boost average order value by strategically displaying recently viewed products during the checkout process. When customers are already committed to purchasing, seeing that exact product they browsed earlier creates an irresistible opportunity for last-minute additions. This approach capitalizes on existing purchase intent while the customer is in a buying mindset, making additional purchases feel natural rather than pushy.

Recommended Products:

Web Personalization

How It Works

Bloomreach Engagement automatically tracks each customer’s product viewing behavior across your website, capturing detailed browsing patterns and product preferences in real time.

When customers reach checkout, they see a personalized section showcasing their recently viewed items with compelling copy like: “Remember the amazing denim jacket you just viewed? It would look great on you.“

Exit-intent technology detects when customers are about to leave and triggers a weblayer displaying their last three viewed products, giving them one final opportunity to reconsider.

Customers who see these strategic reminders are significantly more likely to add items to their cart and complete their purchase, directly increasing your average order value and conversion rates.

Target Audience for View-Based Product Campaigns

Retail and ecommerce brands with diverse product catalogs, fashion retailers showcasing multiple outfit combinations, home goods stores with complementary items, and beauty brands with extensive product ranges. Particularly valuable for businesses experiencing high browse-to-cart abandonment rates or seeking to increase average order values through strategic cross-selling.