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Paid Ads Optimized for Email Engagement

Target Ads to Customers Who Don't Open Emails

Stop wasting ad spend on customers already engaged through email. Optimize your paid advertising budget by targeting only those customers who haven’t opened recent email campaigns, creating a smarter, more cost-effective approach that maximizes revenue from every dollar spent while reducing customer acquisition costs.

Channel

Bloomreach showing how their product can target ads to audiences who haven't opened an email or SMS, enhancing marketing strategies

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Products:

Marketing Automation

Industries:

B2B Ecommerce Financial Services Gaming Hospitality & Restaurants Retail Sports Travel & Transporation

Goal:

Drive Traffic

Metrics:

Conversion Rate Revenue Revenue Per Visitor

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Why Marketers Use Bloomreach for Email Engagement Optimization

Many businesses over-advertise to customers already actively engaged through email, wasting precious marketing budget that could be spent on attracting new customers. Bloomreach Engagement helps you optimize ad targeting based on real-time email engagement data, ensuring your paid campaigns reach only those customers who need additional touchpoints. This strategic approach reduces customer acquisition costs while increasing overall campaign effectiveness through intelligent audience segmentation.

Get Inspired: Run Paid Ad Campaigns Optimized for Email Signups

Ad Audiences

Unengaged Audience

Paid Ads Optimized for Email Engagement

Prebuilt Use Case

Create ad audiences based on email engagement to avoid targeting customers who have already engaged via email. This sophisticated approach helps you target only those who are less likely to open emails, enabling more effective budget allocation and increased revenue. Spending your marketing budget wisely becomes effortless when you combine personalized emailing and ad targeting into a powerful marketing campaign that maximizes your resources and time.

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“Combine personalized emailing and ad targeting into a powerful marketing campaign that is more cost-effective with your resources and time!”

Target Ads to Audiences Who Haven't Opened an Email or SMS

Capture missed conversion opportunities by retargeting audiences who haven’t opened emails or SMS communications. For example, if a customer didn’t open your email or SMS campaign, target them with ads via Instagram to make sure that your message and promotion hits home. This approach improves customer experience and increases engagement across multiple touchpoints.

How It Works

Bloomreach Engagement tracks email engagement metrics across all your campaigns, identifying customers who consistently open emails versus those who don’t engage.

The platform automatically creates distinct audience segments based on email engagement patterns, separating highly engaged email subscribers from non-engaged contacts.

Ad audiences are built specifically for customers who haven’t opened recent emails or SMS messages, ensuring your paid campaigns target the right people.

Customers who ignore email campaigns now see your promotions and messages through their preferred advertising channels like Instagram, Facebook, or Google Ads.

Campaign performance improves as you allocate budget toward customers who actually need paid touchpoints to convert, while email-engaged customers continue receiving personalized email content.

Target Audience for Optimized Email Ad Campaigns

Ecommerce retailers, travel companies with email-heavy marketing strategies, beauty brands running frequent promotional campaigns, B2B businesses with longer sales cycles, and subscription businesses. Particularly valuable for companies with high email volumes but inconsistent open rates, multi-channel marketers looking to optimize ad spend efficiency, and brands seeking to reduce customer acquisition costs.