Industry-Based Search Personalization

Deliver Relevant Search Results Tailored to Customer Industries

Industry-based search personalization transforms generic search into targeted experiences by understanding each customer’s professional context. For example, when healthcare workers search for “gloves,” they see sterile surgical options first, while landscapers see heavy-duty work gloves. This intelligent matching creates seamless shopping experiences that feel tailored to each customer’s specific needs and industry requirements.

Channel

Products:

Autonomous Search

Industries:

B2B

Goal:

Acquire Customers

Metrics:

Average Order Value Conversion Rate Revenue Per Visitor

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Why Marketers Use Bloomreach for Industry-Based Search Personalization

Generic search results frustrate B2B customers who need industry-specific products but wade through irrelevant options. You need search that understands professional context and delivers the right products immediately. Bloomreach Discovery’s AI-powered personalization automatically segments customers by industry and prioritizes relevant results. This targeted approach eliminates search friction, reduces bounce rates, and accelerates purchase decisions by showing customers exactly what they need for their professional requirements.

Get Inspired: Run Industry-Centric Search Strategies

Personalize Search Results Based on the Industry of Your Customers

Transform generic search into industry-tailored experiences that show the right products immediately. For example, hospital workers searching for “gloves” see medical-grade options first, while construction teams see heavy-duty work gloves. This intelligent matching eliminates search frustration and accelerates purchase decisions by understanding professional context. Customers find exactly what they need without scrolling through irrelevant options, creating seamless shopping experiences that drive higher conversion rates and customer satisfaction.

How It Works

Customer data collection identifies each visitor’s industry through account information, purchase history, or behavioral signals.

Bloomreach Discovery’s AI analyzes product catalogs to understand which items serve specific industries and professional use cases.

Real-time segmentation automatically categorizes customers into relevant industry groups based on their profile and browsing patterns.

Results display shows industry-appropriate products first, with generic alternatives ranked lower in the search hierarchy.

Continuous learning refines industry matching and product relevance based on customer engagement and purchase behavior.

B2B Distributors +25% Avg. Order Value

Wolseley Elevates B2B Product Search With Bloomreach Discovery

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Campaigns Built Using Industry-Focused Search Personalization

Wolseley implemented Bloomreach Discovery’s AI-powered search personalization to deliver industry-specific results for their diverse B2B customer base across plumbing, heating, cooling, and infrastructure sectors. Using relevance by segment features, the platform automatically tailored search results based on customer industry—ensuring plumbers and HVAC professionals searching “pumps” received relevant products for their specific trade. This targeted approach achieved remarkable results: 9.6 percentage point conversion rate increase, 25% higher average order value, and £24.17 more revenue per visitor among segmented customers.

Target Audience for Customized Search Results by Industry

B2B distributors serving multiple industries, medical supply companies, industrial equipment retailers, and professional service providers. Particularly valuable for businesses with diverse product catalogs where the same search term applies to different industry-specific products, such as safety equipment, tools, or specialized materials.