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Email Performance Analytics

Monitor and Optimize Email Campaign Performance in Real Time

Transform your email marketing with comprehensive performance dashboards that deliver actionable insights across deliverability, engagement, and revenue metrics. These advanced analytics tools help you identify campaign strengths and weaknesses instantly. For example, spot deliverability issues before they impact your sender reputation or discover which audience segments drive the highest ROI. Get the intelligence you need to optimize every send and maximize your email marketing results.

Channel

01/04

Products:

Marketing Automation

Industries:

B2B Ecommerce Financial Services Gaming Hospitality & Restaurants Retail Sports Travel & Transporation

Goal:

Analyse Data

Metrics:

Active Subscribers Revenue

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Why Marketers Use Bloomreach for Email Performance Analytics

Email campaigns without proper tracking become costly mistakes that can actually harm your subscriber relationships. With open rates becoming an unreliable metric due to Apple Mail Privacy Protection affecting 52% of email opens, you need advanced analytics that separate real engagement from inflated metrics. Bloomreach Engagement provides comprehensive email performance dashboards that give you reliable insights into deliverability, engagement patterns, and revenue attribution — helping you make data-driven decisions that improve campaign performance and protect your sender reputation.

Get Inspired: Create Email Dashboards With Ease

Comprehensive Performance Dashboard

Deliverability Analytics

Apple Mail Analytics

Database Health Monitor

Email Performance Dashboard

Prebuilt Use Case

Get real-time insights to optimize your email campaign performance with a comprehensive dashboard. Multiple reports — including standard email deliverability metrics, revenue tracking, and negative performance indicators — help you identify campaign strengths and weaknesses quickly. Analyze campaign success patterns and adjust your strategy in near real time to maximize results.

“Without proper tracking, your email campaigns can become nothing less than a monumental waste of time; even worse, they can have a negative effect by increasing your unsubscribe rate. By giving an insight into a variety of important metrics capturing the performance of email campaigns, we give marketers a complex tool to analyze and improve their campaigns. ”

Email Deliverability Dashboard

Prebuilt Use Case

Optimizing deliverability is a crucial goal for any email marketer. Gain deep insights into email deliverability metrics, including delivery rates, hard bounces, and spam complaints. Optimize deliverability performance to protect your email reputation and ensure your messages reach subscriber inboxes. Monitor critical metrics that impact your sender reputation and take corrective action before issues escalate.

“One in five emails is not getting to the inbox, meaning only 80% are. That might seem like a high enough number, but an email that fails to get into the inbox is essentially an email that was never sent.”

Apple Mail Segmentation Dashboard

Prebuilt Use Case

Navigate Apple Mail Privacy Protection with advanced segmentation and accurate reporting. Create reliable customer segments to distinguish real engagement from inflated metrics caused by privacy protection. Get precise open rates, click-through rates, and spam complaint data separated by Apple Mail and non-Apple Mail subscribers for more reliable campaign optimization. On top of that, reuse the prebuilt segments for better targeting and personalization.

“The email open rate is “not dead”. As Apple Mail Privacy Protection (MPP) for iOS15 has been ruled out, we have tackled the challenge accordingly, since Apple devices accounted for approximately 52 % of all email opens. Open rates in your email campaigns will not show any fake increase and will likely be much more reliable.”

Email Health and Engagement Dashboard

Prebuilt Use Case

Monitor the health and engagement levels of your entire email database with advanced analytics. Conduct complex analysis to help you understand audience behavior patterns and improve customer segmentations. Use comprehensive insights about database growth, health metrics, and engagement trends to strengthen your email marketing strategy and optimize targeting in real time.

“With the volume of activities that you can focus on in terms of deliverability, the best thing to do is to start automating email health management.”

How It Works

Download prebuilt email dashboards and adjust them based on your needs.

Monitor deliverability health with detailed reports on delivery rates, hard bounces, spam complaints, and sender reputation metrics.

Analyze revenue attribution to understand which campaigns and segments drive the highest ROI and lifetime customer value.

Identify negative performance indicators early to prevent deliverability issues and maintain healthy sender reputation.

Distinguish between Apple Mail and non-Apple Mail subscribers to get accurate open rate insights despite privacy protection changes.

Use dashboard insights to optimize targeting, adjust send frequency, and improve campaign content for better performance.

Hospitality Travel and Hospitality +380% CRM Revenue

Arriva UK Bus Significantly Increases CRM Revenue With Bloomreach Engagement

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Campaigns Built Using Email Analytics Insights

See how Arriva UK Bus leveraged Bloomreach Engagement to significantly improve its email campaign performance through real-time analytics and optimization. With access to Bloomreach’s powerful dashboard and analytics tools, the company gained deep insights into consumer behavior, enabling smarter segmentation and targeted messaging. This led to a 380% increase in CRM revenue and standout email results, including a 14% rise in open rates and a 21% click-through rate — far exceeding industry norms. If you’re looking to monitor and optimize your email campaigns in real time just like Arriva UK Bus, this case study proves what’s possible when performance and personalization come together.

Target Audience for Email Performance Tracking

Email marketers and marketing teams at ecommerce brands, travel companies, and subscription businesses who need to optimize campaign performance and maintain healthy sender reputations. Particularly valuable for companies with large subscriber databases, high-volume senders, and businesses struggling with deliverability issues or unreliable engagement metrics.