Conversational Shopping

Transform browsing into guided shopping conversations

Turn overwhelming product catalogs into personalized shopping conversations. Conversational shopping uses AI to guide customers through complex product selections like an expert sales associate would in-store. For example: Instead of showing 200 skincare products, AI asks about skin type and concerns to recommend the perfect match. Ready to make product discovery feel effortless?

Channel

Products:

Conversational Shopping

Industries:

Ecommerce Retail

Goal:

Acquire Customers

Metrics:

Average Order Value Conversion Rate Revenue Per Visitor

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Why Marketers Use Bloomreach for Conversational Commerce

Large product catalogs overwhelm shoppers, leading to high bounce rates and abandoned sessions when customers can’t find what they need. Traditional filters and search bars often miss the mark, frustrating customers who don’t know exactly what to search for.

You need conversational shopping to bridge this gap — Bloomreach Clarity transforms passive browsing into interactive, guided experiences that feel like having a personal shopping assistant available 24/7, dramatically improving discovery and conversion rates.

Get Inspired: Run Chat-Based Shopping Campaigns

Product Discovery

Simplifying Product Discovery Through Conversational AI

Transform complex product catalogs into intuitive conversational experiences that guide shoppers to the perfect products. Clarity engages customers through AI-powered dialogue, asking clarifying questions to refine selections and deliver personalized recommendations. Instead of overwhelming static listings, shoppers receive expert guidance that mimics an in-store sales associate, making discovery seamless and conversion-focused.

This approach reduces bounce rates while turning passive browsing into an interactive, guided shopping journey that builds customer confidence and drives purchases.

Recommended Product:

Bloomreach Clarity

How It Works

AI engages shoppers with personalized conversation starters based on their browsing behavior and product category, replacing overwhelming static product grids with intuitive dialogue.

Customers answer clarifying questions about preferences, needs, and use cases — like skin type for beauty products or room size for furniture — making the shopping process more focused and relevant.

Bloomreach Clarity processes responses using deep product catalog knowledge and customer data to understand intent and narrow down options intelligently.

The conversation continues dynamically, allowing customers to refine choices, ask follow-up questions, or explore alternatives based on their evolving preferences throughout the session.

Fashion Retail +39.8% Revenue per Visit

TFG Boosts Online Conversion Rate by 35.2% With Bloomreach Clarity

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Campaigns Built Using AI-Powered Buying Experiences

See how South Africa’s largest fashion and lifestyle retail group, TFG (The Foschini Group), leveraged Bloomreach Clarity to power conversational shopping on their online shopping platform, Bash. By using an AI conversational agent that mimics the expertise of an in-store sales associate, TFG was able to guide customers in real time — helping them find the right products through smart, non-intrusive conversations.

The result? A 35.2% increase in online conversion rate during Black Friday weekend, along with significant lifts in revenue per visit and lower exit rates. This case study demonstrates the powerful potential of conversational shopping to deliver tailored, high-impact experiences and drive tangible business results.

Target Audience for Conversational Shopping

Retail brands with large product catalogs, beauty companies with complex product ranges, electronics retailers with technical specifications, fashion brands with extensive size and style options, and home goods stores with varied inventory.

Particularly valuable for businesses struggling with high bounce rates and customers who abandon searches due to overwhelming product choices.